DIRECT lines inconsistent with public data
54 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 54)
line 11 yandex.com,302446435,direct
→ observed: the same account is marked DIRECT by 5 different companies
line 133 bidmachine.io,1,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Appodeal SSP domain in sellers.json: appodeal.com
line 135 bidmachine.io,466,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Appodeal MAX domain in sellers.json: appodeal.com
line 525 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 539 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 543 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 579 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 599 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 863 axis-marketplace.com,239,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 895 azberry.com,140032_1,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 911 bematterfull.com,92391776902,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 935 betweendigital.com,44098,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Bidmachine, Inc. domain in sellers.json: bidmachine.io
line 983 bidmachine.io, 200, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Yandex SSP domain in sellers.json: yandex.com
line 1093 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1367 driftpixel.ai,2410720677,DIRECT
→ observed: the same account is marked DIRECT by 60 different companies name in sellers.json: Bid Machine domain in sellers.json: bidmachine.io
line 1789 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 2097 intenze.co,200187,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 2103 iqzone.com,IQ96,DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Appodeal domain in sellers.json: appodeal.com
line 2229 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 2289 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 2301 lkqd.net,1100058249,DIRECT,59c49fa9598a0117
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Pubrev+ domain in sellers.json: pubrevplus.com
line 2413 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 65 different companies name in sellers.json: LION STUDIOS domain in sellers.json: lionstudios.cc
line 2431 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 2521 media.net,8CUIKIUHH,DIRECT,818f58666cabc936
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 2563 metup.it,AJxF6R661a9M6CaTvK,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io