DIRECT lines inconsistent with public data
99 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 99)
line 6 google.com, pub-7279990999620104, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 466 appnexus.com, 14416, DIRECT
→ observed: the same account is marked DIRECT by 21 different companies
line 467 appnexus.com, 14808, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 468 smartadserver.com, 3172, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Orange Click Media domain in sellers.json: orangeclickmedia.com
line 469 orangeclickmedia.com, C-1103, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 483 openx.com, 558237126, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 4 different companies
line 515 mcgads.com, H3LDZ0, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 526 inmobi.com, 0a178da6350b4bfa8cf50d48e0683912, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies
line 549 risecodes.com, 670135d2e64cee0001b3f010, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: vdo.ai domain in sellers.json: vdo.ai
line 550 aniview.com, 69e8d0c67925b3efa10850a7, DIRECT, 78b21b97965ec3f8
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Gameloft SE domain in sellers.json: gameloft.com
line 551 adnimation.com, 20230105, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: playWorks digital domain in sellers.json: play.works
line 554 sonobi.com, 7ca9393691, DIRECT, d1a215d9eb5aee9e
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: VDO.AI domain in sellers.json: vdo.ai
line 556 onetag.com, 62e564782c44a66, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Zero1 Inc DBA VDO.AI domain in sellers.json: vdo.ai
line 564 google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 23 different companies
line 566 rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 17 different companies
line 574 e-planning.net, 4aee56d1adc59f29, DIRECT, c1ba615865ed87b2
→ observed: the same account is marked DIRECT by 18 different companies
line 575 pubmatic.com, 157577, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: Next Millennium Media, Inc. domain in sellers.json: nextmillennium.io
line 576 opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 25 different companies
line 577 minutemedia.com, 01h5jhgvy3jd, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: OPERA SOFTWARE IRELAND LIMITED domain in sellers.json: opera.com
line 578 visiblemeasures.com, 1025, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 579 xapads.com, 128542, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 580 vidoomy.com, 6384344, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 581 onetag.com, 5d0d72448d8bfb0, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: WMG International, inc domain in sellers.json: adwmg.com
line 583 rtbhouse.com, L9mpDKGuioBmI257VKeJ, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 585 themediagrid.com, NROQJV, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: WMG International LLC (CDB) domain in sellers.json: adwmg.com