DIRECT lines inconsistent with public data
85 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 85)
line 55 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 56 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 58 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 61 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 45 different companies name in sellers.json: BigoAds domain in sellers.json: bigo.sg
line 65 admatic.de, ade-pub-4967241771, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 43 different companies
line 70 themediagrid.com, NC7LXT, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 44 different companies name in sellers.json: THUNDER MONETIZATION PTE. LTD. domain in sellers.json: thunder-monetize.com
line 71 criteo.com, B-081657, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 43 different companies
line 76 limpid.tv, 203715, DIRECT
→ observed: the same account is marked DIRECT by 36 different companies name in sellers.json: FugoMobile domain in sellers.json: fugo.com.tr
line 83 tcl.com,Pub-968324,DIRECT
→ observed: the same account is marked DIRECT by 43 different companies
line 84 openx.com, 558414027, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 44 different companies
line 85 openx.com, 560680793, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 44 different companies
line 86 indexexchange.com, 207932, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 45 different companies
line 87 indexexchange.com, 196430, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 45 different companies
line 89 tremorhub.com,l58g7-k4xf6,DIRECT,1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 43 different companies name in sellers.json: TCL ADS domain in sellers.json: tcl.com
line 90 originmedia.tv, 84739294, DIRECT, 117241431
→ observed: the same account is marked DIRECT by 42 different companies
line 123 dauup.com, 34202, DIRECT, 4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 33 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 140 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 56 different companies
line 173 cas.ai, b2659234, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 253 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 67 different companies
line 275 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies
line 308 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 310 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 79 different companies
line 317 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 325 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies
line 326 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Madex domain in sellers.json: madex.world