DIRECT lines inconsistent with public data
5 −15 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (5)
line 4 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 45 applovin.com, db8440c24bc69b9adb30cf715f23b1ea, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: anymanager.io
line 54 unity.com, 2214291, DIRECT, 96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AnyMind Group Pte. Ltd. domain in sellers.json: idragonpro.com
line 74 inmobi.com, 16600394d82645eeb37cd25e32849684, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 123 pokkt.com, 7240, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: YAN TV JSC domain in sellers.json: yan.vn