DIRECT lines inconsistent with public data
7 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (7)
line 735 media.net, 8CU5DERG1, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: AdPlus Media Inc. (via OB) domain in sellers.json: google.com
line 736 onetag.com, 7a07637ca4dd99f-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Ad.Plus (via OB) domain in sellers.json: google.com
line 737 rhythmone.com, 895733750, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 6 different companies
line 738 video.unrulymedia.com, 895733750, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 739 sovrn.com, 357833, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies
line 740 lijit.com, 357833, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies
line 741 lijit.com, 357833-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies