DIRECT lines inconsistent with public data
73 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 73)
line 534 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 799 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 856 dauup.com, 34202, DIRECT, 4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 871 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 901 cas.ai, b2659234, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 978 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 1000 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1033 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1035 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 1043 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1050 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1051 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 1053 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 1079 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 1083 supply.colossusssp.com, 821, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg
line 1114 video.unrulymedia.com, 1382908057, DIRECT
→ observed: the same account is marked DIRECT by 41 different companies
line 1125 video.unrulymedia.com, 463431857, DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: BIGO domain in sellers.json: https://www.bigo.sg/
line 1180 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1211 betweendigital.com, 44972, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 1265 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 1334 qntv.io, 72910251, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: learnings domain in sellers.json: learnings.ai
line 1338 adsolut.in, 18057, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 1339 playstream.media, 3185, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 1347 themediagrid.com, Q6VXLE, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Adsolut Media Private Limited domain in sellers.json: playstream.media
line 1349 sharethrough.com, inExmllk, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 35 different companies name in sellers.json: Frontstory - oRTB domain in sellers.json: omgstudios.com