DIRECT lines inconsistent with public data
189 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 189)
line 767 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 768 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 769 thebrave.io, 9840732, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 770 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 771 bematterfull.com, 92391776902, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 772 themediagrid.com, SWH94X, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 773 iqzone.com, IQ96, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies
line 774 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT, 79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 775 opera.com, pub6148735850944, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 776 themediagrid.com, RVQDTI, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 73 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 777 orangeclickmedia.com, C-1021, DIRECT, cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 66 different companies
line 778 markappmedia.site, C-1021, DIRECT, 1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 779 lijit.com, 411915, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 780 zmaticoo.com, 5135063, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 781 intenze.co, 200187, DIRECT
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 782 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 783 snack-media.com, SNM_4352, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: intenze domain in sellers.json: intenze
line 784 lijit.com, 563477, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 785 selectmedia.asia, 6c45ab2c1e3590faff8c2047, DIRECT, e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Blasto domain in sellers.json: blasto.ai
line 786 onetag.com, 61d88450bdb25bc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 787 spinx.biz, 1373698863, DIRECT
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: PlaySimple (SpinX.io) domain in sellers.json: playsimple.in
line 788 eyeconicspot.com, 4994, DIRECT
→ observed: the same account is marked DIRECT by 49 different companies
line 789 algorix.co, 60019, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 790 rtbhouse.com, 7VQaL76PBynk7Hu4jror, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Axis Corp LTD domain in sellers.json: axis-marketplace.com
line 791 lunamedia.io, d7190c50-6c49-40d1-a716-1943623e120b, DIRECT, 524ecb396915caaf
→ observed: the same account is marked DIRECT by 63 different companies