DIRECT lines inconsistent with public data
623 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 623)
line 4 google.com, pub-7279990999620104, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 5 152media.com, 152, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 6 33across.com, 0010b00002cmhZGAAY, DIRECT, bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Luna Media domain in sellers.json: lunamedia.io
line 8 aceex.io, 348, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Tilting Point domain in sellers.json: tiltingpoint.com
line 15 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 19 adcolony.com, c7b2bb9f944ae42a, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 21 adform.com, 2753 , DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: StreamKey domain in sellers.json: streamkey.tv
line 23 admanmedia.com, 37, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: iqzone domain in sellers.json: iqzone.com
line 29 admanmedia.com, 715, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 85 appnexus.com, 12061, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 3 different companies
line 87 appnexus.com, 12355, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 92 appnexus.com, 7351, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 20 different companies
line 94 appnexus.com, 7745, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 99 appnexus.com, 9538, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 100 appnexus.com, 9538, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 15 different companies
line 102 appnexus.com, 9684, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 13 different companies
line 104 aps.amazon.com, 6900db45-7b4d-405c-a843-76bebbf1d7db, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 107 aralego.com, par-8A2ABD874A6D6BA3F38D43B8EA2B37D, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 118 beapup.com, 550552, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: TapNation domain in sellers.json: tap-nation.io
line 126 bizzclick.com, 439, DIRECT, 7e936b1feafdaa61
→ observed: the same account is marked DIRECT by 5 different companies
line 127 bizzclick.com, 440, DIRECT, 7e936b1feafdaa61
→ observed: the same account is marked DIRECT by 5 different companies
line 148 contextweb.com, 562329, DIRECT, 89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 5 different companies
line 151 conversantmedia.com, 41784, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Krush Media domain in sellers.json: krushmedia.com
line 152 conversantmedia.com, 34975, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: IQzone Inc. domain in sellers.json: iqzone.com
line 153 criteo.com, 155036, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies