DIRECT lines inconsistent with public data
16 −24 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (16)
line 3 media.net, 8CU3MYJ76, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Algento Cloud Computing Limited(via OB) domain in sellers.json: google.com
line 11 smaato.com,1100053433, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: ALGENTO DMCC (pub-7071340978991784) domain in sellers.json: google.com
line 12 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 30 pubmatic.com, 159856, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 121 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 170 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 228 algorix.co,604553,direct,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 251 admixer.net,142f7ae2-b259-439a-801d-0b1146b8518d,direct
→ observed: the same account is marked DIRECT by 68 different companies
line 286 start.io,115550145,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 288 themediagrid.com,6xgfyq,direct,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 295 rubiconproject.com,15268,direct,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 305 yabbi.me,675d9254-4032-47ed-9074-b6ef4dbab522,direct
→ observed: the same account is marked DIRECT by 68 different companies
line 306 madex.world,544b4c02-bccb-47eb-a8c2-0a6be081778b,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 308 screenil.com,554156,direct
→ observed: the same account is marked DIRECT by 65 different companies
line 334 google.com,pub-3990748024667386,direct,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 338 supply.colossusssp.com,821,direct,6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg