DIRECT lines inconsistent with public data
62 −16 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 62)
line 2087 olaex.biz, 100005, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 2100 themediagrid.com, DI2GUZ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 8 different companies
line 2105 admatic.com.tr, adm-pub-3698631073, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AdMatic GMBH domain in sellers.json: admatic.de
line 2110 openx.com, 559912325, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 27 different companies
line 2126 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 2154 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2155 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2156 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 2157 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 2158 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2159 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2165 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 2177 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 2194 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 2195 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 2204 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 2205 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 4806 spinx.biz,1373698936,DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 4807 lijit.com,517272,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 4809 start.io,150505487,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: zMaticoo.com domain in sellers.json: zmaticoo.com
line 4825 connatix.com,1987050886044473,DIRECT,2af98acdee0e81ed
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: ZMATICOO INC domain in sellers.json: zmaticoo.com
line 4836 targetbetter.com,Z84235,DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: DoBestNow domain in sellers.json: dobestnow.com
line 4843 opera.com,pub15287248011200,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 13 different companies
line 4856 smaato.com,1100004890,DIRECT,07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 4886 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com