DIRECT lines inconsistent with public data
13 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (13)
line 359 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 380 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 919 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1087 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1379 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Google domain in sellers.json: google.com
line 1380 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 1381 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 1382 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 63 different companies
line 1383 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 1384 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 1390 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 63 different companies
line 1461 yabbi.me, f12bd731-2eb9-487c-9260-0c350e2d312b, DIRECT
→ observed: the same account is marked DIRECT by 35 different companies
line 1542 themediagrid.com, A8X5S7, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Adman Interactive S.L.U. domain in sellers.json: admanmedia.com