DIRECT lines inconsistent with public data
54 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 54)
line 223 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 224 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 238 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 314 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 315 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 319 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 323 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 332 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 25 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 2304 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 2317 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 2363 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2364 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2365 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 2366 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 2367 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2368 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2374 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 2379 google.com,pub-7279990999620104,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 2393 adbro.me,d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 2400 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 2414 axis-marketplace.com,239,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 2415 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 2440 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 2512 bematterfull.com,92391776902,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 2580 risecodes.com,67ac81ac2c875500018fbbfc,DIRECT,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io