DIRECT lines inconsistent with public data
551 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 551)
line 226 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 227 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 241 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 4336 pubmatic.com, 161518, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Amanotes Pte Ltd (via OB) (via EB) domain in sellers.json: google.com
line 4364 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 4381 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 4382 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 4388 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 4389 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 4463 google.com, pub-4686405784285870, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: GreedyGame Inc. domain in sellers.json: greedygame.com
line 4507 google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 11 different companies
line 4510 smartadserver.com, 4016, DIRECT, 060d053dcf45cbf3 #Global
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com
line 4511 smartadserver.com, 4012, DIRECT, 060d053dcf45cbf3 #EUR
→ observed: the same account is marked DIRECT by 45 different companies
line 4512 smartadserver.com, 4071, DIRECT, 060d053dcf45cbf3 #USD
→ observed: the same account is marked DIRECT by 59 different companies
line 4513 smartadserver.com, 4073, DIRECT, 060d053dcf45cbf3 #BRL
→ observed: the same account is marked DIRECT by 43 different companies
line 4514 smartadserver.com, 4074, DIRECT, 060d053dcf45cbf3 #MXN
→ observed: the same account is marked DIRECT by 43 different companies
line 4515 media.net, 8CU8MP8E7, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Netlink Online (via OB) domain in sellers.json: google.com
line 4527 google.com, pub-3076479851646180, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Readwhere Digital DMCC
line 4529 rubiconproject.com, 20682, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 4531 rubiconproject.com, 20680, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 4 different companies
line 4642 themediagrid.com, WXIQ83, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: IION Pty Ltd domain in sellers.json: iion.io
line 4674 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 4675 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 4676 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 4677 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies