DIRECT lines inconsistent with public data
189 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 189)
line 12 google.com,pub-3940256099942544,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 15 olaex.biz,100005,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 24 instal.com,dd2f8849-4dda-4c80-8db2-75b0c025fefc,DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 34 openx.com,544024587,DIRECT,6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 12 different companies
line 69 smartadserver.com,4194,DIRECT,060d053dcf45cbf3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google CTA Global Supply domain in sellers.json: google.com
line 70 smartadserver.com,4194,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google CTA Global Supply domain in sellers.json: google.com
line 876 algorix.co,604553,DIRECT,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 896 admixer.net,142f7ae2-b259-439a-801d-0b1146b8518d,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 918 start.io,115550145,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 919 themediagrid.com,6XGFYQ,DIRECT,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 921 rubiconproject.com,15268,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 927 yabbi.me,675d9254-4032-47ed-9074-b6ef4dbab522,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 928 madex.world,544b4c02-bccb-47eb-a8c2-0a6be081778b,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 930 screenil.com,554156,DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 952 google.com,pub-3990748024667386,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 957 supply.colossusssp.com,821,DIRECT,6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg
line 969 thebrave.io,1234764,DIRECT,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 979 video.unrulymedia.com,1382908057,DIRECT
→ observed: the same account is marked DIRECT by 41 different companies
line 985 video.unrulymedia.com,463431857,DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: BIGO domain in sellers.json: https://www.bigo.sg/
line 1008 admanmedia.com,2269,DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1009 oko.uk,a4eb11dd-9bc5-4d77-9877-71f69dcfc08f,DIRECT,b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 46 different companies
line 1030 betweendigital.com,44972,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 1049 themediagrid.com,9FRCA5,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 1062 cas.ai,b2659234,DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1085 pubnative.net,1008060,DIRECT,d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com