DIRECT lines inconsistent with public data
119 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 119)
line 18 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 48 freewheel.tv,1599086,DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 49 pubmatic.com,161267,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: IQzone domain in sellers.json: iqzone.com
line 50 freewheel.tv,1599081,DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 51 adcolony.com,c7b2bb9f944ae42a,DIRECT,1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 52 peak226.com,12900,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Algorix domain in sellers.json: algorix.co
line 53 disqus.com,998,DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 54 krushmedia.com,AJxF6R216a9M6CaTvK,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: IQ Zone domain in sellers.json: iqzone.com
line 55 risecodes.com,63e3a4c0f828de0001cee0a2,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 56 sharethrough.com,aRE1degH,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: NoBid - oRTB domain in sellers.json: nobid.io
line 57 consumable.com,2001492,DIRECT,aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: IQ Zone domain in sellers.json: iqzone.com
line 60 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 61 smaato.com, 1100052458, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 10 different companies
line 62 video.unrulymedia.com, 8167205979129043832, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Lemma Technologies domain in sellers.json: lemmatechnologies.com
line 64 spotx.tv, 284496, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 13 different companies
line 66 springserve.com, 1247, DIRECT, a24eb641fc82e93d
→ observed: the same account is marked DIRECT by 20 different companies
line 67 telaria.com, 2auap-45web, DIRECT, 1a4e959a1b50034a
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 68 telaria.com, 2auap-zihku, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 69 tremorhub.com, 2auap-45web, DIRECT, 1a4e959a1b50034a
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 70 tremorhub.com, 2auap-zihku, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 71 yahoo.com, 59642, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 77 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 91 pubmatic.com,161212, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: METAX SOFTWARE PTE. LTD. domain in sellers.json: metaxsoft.com
line 92 vidoomy.com, 9611234, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 93 video.unrulymedia.com, 502298505, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: MetaX Software PTE. LTD. domain in sellers.json: metaxsoft.com