DIRECT lines inconsistent with public data
48 −9 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 48)
line 18 triplelift.com, 14840-EB, DIRECT, 6c33edb13117fd86, #Addicta.tv - Video
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AddictaTV (via EB Network) domain in sellers.json: google.com
line 37 smartadserver.com, 5322, DIRECT, 060d053dcf45cbf3 #Bomesi - Video-Display-native
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BOMESI domain in sellers.json: 1accord.io
line 38 sharethrough.com, OAW69Fon, DIRECT, d53b998a7bd4ecd2 #Bomesi - Video
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Equativ - oRTB- non O&O domain in sellers.json: smartadserver.com
line 50 google.com, pub-8125709354810880, DIRECT, f08c47fec0942fa0 #Column6 - video -SS
→ observed: the same account is marked DIRECT by 7 different companies
line 218 springserve.com, 1206, DIRECT, a24eb641fc82e93d #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 3 different companies
line 219 springserve.com, 1247, DIRECT, a24eb641fc82e93d #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 20 different companies
line 220 freewheel.tv, sg1257658, DIRECT, #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 6 different companies
line 221 freewheel.tv, 535275-d-523319, DIRECT #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 7 different companies
line 222 telaria.com,2auap-ich32,DIRECT,1a4e959a1b50034a #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 223 beachfront.com, 14838, DIRECT, e2541279e8e2ca4d #LG Ads - video - SS
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: LG Ads Plus domain in sellers.json: lgads.tv
line 224 lkqd.net, 1100054253, DIRECT, 59c49fa9598a0117 #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: LG domain in sellers.json: adtech.lgads.tv
line 225 smaato.com, 1100054264, DIRECT, 07bcf65f187117b4 #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 11 different companies
line 226 sonobi.com, 84d2a5d155, DIRECT, d1a215d9eb5aee9e #LG Ads - video - SS
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: LG Ad Solutions domain in sellers.json: lgads.tv
line 227 telaria.com,2auap-zihku,DIRECT,1a4e959a1b50034a #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 228 tremorhub.com,2auap-ich32,DIRECT,1a4e959a1b50034a #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 229 lijit.com, 489566, DIRECT, fafdf38b16bf6b2b #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: LG Ads Solutions domain in sellers.json: lgads.tv
line 230 tremorhub.com,2auap-zihku,DIRECT,1a4e959a1b50034a #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: LG Ads - US domain in sellers.json: lgads.tv
line 233 altitude-arena.com, 6SBB5R5LD90375LITIQML41JVK, DIRECT, #LG Ads - video - SS
→ observed: the same account is marked DIRECT by 8 different companies
line 258 freewheel.tv, 512029, DIRECT, #Locality - Video
→ observed: the same account is marked DIRECT by 11 different companies
line 274 rubiconproject.com, 17740, DIRECT, 0bfd66d529a55807 #Magnite DV - video - OB
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 285 freewheel.tv, 1491810, DIRECT, #NGL Collective - video - SS
→ observed: the same account is marked DIRECT by 4 different companies
line 286 undertone.com, 3734, DIRECT, #NGL Collective - video - SS
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: NGL Media domain in sellers.json: nglcollective.com
line 287 beachfront.com, 14240, DIRECT, e2541279e8e2ca4d #NGL Collective - video - SS
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: NGL Collective domain in sellers.json: nglcollective.com
line 288 pubmatic.com, 159933, DIRECT, 5d62403b186f2ace #NGL Collective - video - SS
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: NGL Media, Inc domain in sellers.json: nglmedia.com
line 289 appnexus.com, 12678, DIRECT #NGL Collective - video - SS
→ observed: the same account is marked DIRECT by 5 different companies