DIRECT lines inconsistent with public data
138 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 138)
line 10 relict.media, 22925158188, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Stoic Media domain in sellers.json: stoic-media.com
line 15 pubmatic.com, 159855, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 17 inmobi.com, e05e4461515245fc8ca91510ed240025, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 8 different companies
line 26 opera.com, pub10670009733120, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 6 different companies
line 27 rubiconproject.com, 22884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Google domain in sellers.json: google.com
line 37 google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 11 different companies
line 48 lemmatechnologies.com, 429, DIRECT, 7829010c5bebd1fb
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Aniview domain in sellers.json: aniview.com
line 93 contextweb.com, 562929, DIRECT, 89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 5 different companies
line 159 supply.colossusssp.com, 423, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: OMG Studios Ltd domain in sellers.json: omgstudios.com
line 170 criteo.com, B-060253, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 5 different companies
line 171 themediagrid.com, DJQVCM, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 12 different companies
line 173 onetag.com, 61d88450bdb25bc-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 28 different companies name in sellers.json: Greeter Holdings LTD Adipolo (via OB) domain in sellers.json: google.com
line 174 adingo.jp, 25104, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 176 lijit.com, 395866-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 5 different companies
line 177 lijit.com, 280159-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies
line 179 aniview.com, 60095c900c0799791c46d8d4, DIRECT, 78b21b97965ec3f8
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Adipolo domain in sellers.json: adipolo.com
line 203 video.unrulymedia.com, 8167205979129043832, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Lemma Technologies domain in sellers.json: lemmatechnologies.com
line 207 consumable.com, 2001431, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Lemma Media Inc. domain in sellers.json: lemmatechnologies.com
line 210 smaato.com, 1100052458, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 10 different companies
line 211 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 213 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 216 lijit.com, 224984, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 20 different companies
line 225 inmobi.com, 4eec1a4c9837415c9889705b40ae285b, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 6 different companies
line 317 sharethrough.com, ENJvHawS, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Media Pulse - CTV - oRTB domain in sellers.json: siprocalads.com
line 318 google.com, pub-8125709354810880, DIRECT, f08c47fec0942fa0 contextweb.com,562869,RESELLER,89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 7 different companies