DIRECT lines inconsistent with public data
690 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 690)
line 61 33across.com, 0010b00002e4MRRAA2, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: NM Proprietary domain in sellers.json: nextmillennium.io
line 73 33across.com, 0015a00003DKg9ZAAT, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: BetweenX domain in sellers.json: betweendigital.com
line 76 33across.com, 001Pg000007PnplIAC, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: NM Server-Side domain in sellers.json: admagnetix.io
line 88 33across.com, 001Pg00001bAsXcIAK, DIRECT, bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 147 acunexus.com, 0353ab4cbed5beae847a7ff6e220b5cf38074, DIRECT
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: www.bidmachine.io
line 166 adagio.io, 1531, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Bidfuse domain in sellers.json: bidfuse.com
line 200 adagio.io, 1659, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Bidstrade domain in sellers.json: bidstrade.io
line 211 adbro.me, 5cb321f3-cfd8-48cb-97bb-605198b355b4, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: zMaticoo, Inc. domain in sellers.json: zmaticoo.com
line 212 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 235 adeclipse.io, 531196800, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 374 adingenious.com, 41772, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 376 adingenious.com, 70004, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Miniclip SA domain in sellers.json: miniclip.com
line 427 adipolo.com, 22691085319, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Lion Studios domain in sellers.json: lionstudios.cc
line 434 adipolosolutions.com, 22691085319, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: LionStudios domain in sellers.json: lionstudios.cc
line 440 admagnetix.io, 202088, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Adipolo domain in sellers.json: thewanderingpen.org
line 450 admanmedia.com, 2029, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Adsyield domain in sellers.json: adsyield.com
line 465 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 468 admanmedia.com, 2286, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: OMG Studios Ltd domain in sellers.json: omgstudios.com
line 491 admanmedia.com, 990, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Click Tech Limited - Zmaticoo domain in sellers.json: zmaticoo.com
line 506 admatic.de, ade-pub-4303855612, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: adipolo domain in sellers.json: adipolo.com
line 512 admatic.de, ade-pub-6537379909, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Waardex domain in sellers.json: waardex.com
line 531 admixer.co.kr, 1317, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 551 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 598 adnimation.com, 20260053, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 609 adops.gr, e1b361f2558ed4eb838fb8b2ebd2ee53, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies