DIRECT lines inconsistent with public data
13 −24 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (13)
line 5 triplelift.com, 10012-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Match Group (via EB Network) domain in sellers.json: google.com
line 6 indexexchange.com, 184082, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 6 different companies
line 7 Media.net, 8CUC8Q2L1, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Match Group, LLC (via OB) domain in sellers.json: google.com
line 8 rubiconproject.com, 17694, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Google domain in sellers.json: google.com
line 10 pubmatic.com, 157164, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Match Media Group (via EB) domain in sellers.json: google.com
line 164 inmobi.com, e31fe86aacd24f90b243a0afe488c0b9, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 4 different companies
line 177 openx.com, 559546162, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 4 different companies
line 180 rubiconproject.com, 4612, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Match Group, LLC f/k/a Match.com L.L.C. domain in sellers.json: matchmedia.com
line 183 criteo.com, B-061648, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 4 different companies
line 184 themediagrid.com, K8SNQL, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Match Group LLC domain in sellers.json: mtch.com
line 190 triplelift.com, 10012, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Match Group domain in sellers.json: mtch.com
line 202 admanmedia.com, 2151, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Nimbus domain in sellers.json: adsbynimbus.com
line 210 themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com