App Supply Index Monitor my app
Android · Tinder LLC

Tinder Dating App: Chat & Date

Developer URL
https://tinder.com
app-ads.txt
https://tinder.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
61/100

204 lines · 137 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

13 −24 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (13)
line 5      triplelift.com, 10012-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Match Group (via EB Network)  domain in sellers.json: google.com
line 6      indexexchange.com, 184082, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 6 different companies
line 7      Media.net, 8CUC8Q2L1, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies  name in sellers.json: Match Group, LLC (via OB)  domain in sellers.json: google.com
line 8      rubiconproject.com, 17694, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: Google  domain in sellers.json: google.com
line 10     pubmatic.com, 157164, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Match Media Group (via EB)  domain in sellers.json: google.com
line 164    inmobi.com, e31fe86aacd24f90b243a0afe488c0b9, DIRECT, 83e75a7ae333ca9d
             → observed: the same account is marked DIRECT by 4 different companies
line 177    openx.com, 559546162, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 4 different companies
line 180    rubiconproject.com, 4612, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 5 different companies  name in sellers.json: Match Group, LLC f/k/a Match.com L.L.C.  domain in sellers.json: matchmedia.com
line 183    criteo.com, B-061648, DIRECT, 9fac4a4a87c2a44f
             → observed: the same account is marked DIRECT by 4 different companies
line 184    themediagrid.com, K8SNQL, DIRECT, 35d5010d7789b49d
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group LLC  domain in sellers.json: mtch.com
line 190    triplelift.com, 10012, DIRECT, 6c33edb13117fd86
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group  domain in sellers.json: mtch.com
line 202    admanmedia.com, 2151, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Nimbus  domain in sellers.json: adsbynimbus.com
line 210    themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies  name in sellers.json: Nimbus Advertising Solutions  domain in sellers.json: adsbynimbus.com
warning

Seller IDs not listed in the ad system's sellers.json

20 −12 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (20)
line 20     adview.com, 48045325, RESELLER, 1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 21     advlion.com, 3054, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 22     advlion.com, 3083, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 38     bidease.com, exchange-20, RESELLER
             → sellers_json: https://bidease.com/sellers.json
line 40     bidmachine.io, 114, RESELLER
             → sellers_json: https://bidmachine.io/sellers.json
line 58     kidoz.net, 19692013, RESELLER
             → sellers_json: https://kidoz.net/sellers.json
line 93     pubmatic.com, 161853, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 105    rubiconproject.com, 14334, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 110    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 112    rubiconproject.com, 21526, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 121    thebrave.io, 1234594, RESELLER, c25b2154543746ac
             → sellers_json: https://thebrave.io/sellers.json
line 129    video.unrulymedia.com, 3630748062, RESELLER, a670c89d4a324e47
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 137    xandr.com, 8804, RESELLER, f5ab79cb980f11d1
             → sellers_json: https://xandr.com/sellers.json
line 142    yeahmobi.com, 5135195, RESELLER
             → sellers_json: https://yeahmobi.com/sellers.json
line 144    google.com, pub-3846154522404938, RESELLER
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 145    video.unrulymedia.com, 123476257, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 148    google.com, pub-3846154522404938, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 203    dauup.com, 35120, RESELLER
             → sellers_json: https://dauup.com/sellers.json
line 204    peak226.com, 20120, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 214    adelement.com, 48268, RESELLER
             → sellers_json: https://adelement.com/sellers.json
warning

Lines for ad system domains that don't resolve

5 −2 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (5)
line 100    reforge.in, 107, RESELLER
             → ad_system: reforge.in
line 101    reforge.in, 353, RESELLER
             → ad_system: reforge.in
line 118    spotxchange.com, 117872, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 119    spotxchange.com, 149886, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 120    spotxchange.com, 71426, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
info

Duplicate lines

3 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (3)
ad_system: google.com  seller_id: pub-2475780245225692  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 18364  relationship: RESELLER
ad_system: google.com  seller_id: pub-3846154522404938  relationship: RESELLER
info

Ad systems without a public sellers.json

34

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 34)
line 9      openx.com, 537150847, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 14     adcolony.com, 0a0f72cd66122f31, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 15     adcolony.com, 801e49d1be83b5f9, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 19     admixplay.com, 2012, RESELLER
             → sellers_json: HTTP 404
line 29     appnexus.com, 10617, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 30     appnexus.com, 11826, RESELLER
             → sellers_json: HTTP 403
line 31     appnexus.com, 12976, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 32     appnexus.com, 13227, RESELLER
             → sellers_json: HTTP 403
line 33     appnexus.com, 13293, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 34     appnexus.com, 13297, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 35     appnexus.com, 2764, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 36     appnexus.com, 7353, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 37     appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 45     criteo.com, B-057601, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 46     criteo.com, B-057955, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 47     criteo.com, B-063105, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 60     liftoff.io, 7f6945815e6, RESELLER
             → sellers_json: HTTP 403
line 61     loopme.com, 11414, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 62     loopme.com, 9621, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 66     openx.com, 540679900, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 67     openx.com, 540838151, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 68     openx.com, 540866936, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 69     openx.com, 540871654, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 70     openx.com, 541031350, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 102    rhythmone.com, 123476257, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403

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