DIRECT lines inconsistent with public data
63 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 63)
line 38 beachfront.com, 13920, DIRECT, e2541279e8e2ca4d
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 40 freewheel.tv, 1596492, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 44 google.com, pub-8163703492351455, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 46 pubmatic.com, 161267, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: IQzone domain in sellers.json: iqzone.com
line 47 freewheel.tv, 1599086, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 48 freewheel.tv, 1599081, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 52 itn-digital.com, 5826, DIRECT, 9d7ad62e1a5c9307
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AMAGI domain in sellers.json: amagi.com
line 54 lgads.tv, 830718, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 59 telaria.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies
line 60 tremorhub.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi O&O domain in sellers.json: amagi.com
line 61 altitude-arena.com, 9842K4OT396TP21A2CEHKBES38, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 62 pubmatic.com, 162307, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 63 safex.tv, 5015, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 64 video.unrulymedia.com, 2161656799, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 66 lijit.com, 499619 , DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 76 tvp.tv, BK88, DIRECT, 1125b6434104a723
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Amagi Corporation domain in sellers.json: www.amagi.com
line 80 xandr.com, 15229, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 81 xandr.com, 14591, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 110 video.unrulymedia.com, 8167205979129043832, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Lemma Technologies domain in sellers.json: lemmatechnologies.com
line 253 brightmountainmedia.com, 2686678, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Amagi domain in sellers.json: amagi.com
line 305 pubmatic.com, 159856, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 316 onetag.com, 774083553572acc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies name in sellers.json: Vertoz Inc domain in sellers.json: vertoz.com
line 317 nexverse.ai, 24099, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Zee Entertainment Enterprises Ltd domain in sellers.json: zee5.com
line 428 adtelligent.com, 742654, DIRECT, 8ce87912eb022a51
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: IncrementX Holdings domain in sellers.json: incrementx.com
line 429 bidmatic.io, b-b54fe, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: IncrementX Holdings domain in sellers.json: incrementx.com