DIRECT lines inconsistent with public data
55 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 55)
line 117 synacor.com, 82377, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 9 different companies
line 151 Media.net, 8CUM7V5KF, Direct
→ observed: the same account is marked DIRECT by 5 different companies
line 152 openx.com, 540447790, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 5 different companies
line 153 rubiconproject.com, 20486, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Google domain in sellers.json: google.com
line 158 lijit.com, 264113-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 5 different companies
line 206 lijit.com,517272,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 276 betweendigital.com,44659,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 288 google.com,pub-2843405949989126,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Maelico LTD domain in sellers.json: hyperaudience.com
line 298 pubmatic.com, 162319, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Vidgyor Media Technologies Private Limited (via EB) domain in sellers.json: google.com
line 300 andbeyond.media, 141023, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 302 theaudiencestreet.com, 323-b5685, DIRECT, 20e30b2ae1f670f2
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 009studios domain in sellers.json: 009studios.com
line 306 datawrkz.com, 2478, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: jiosaavn domain in sellers.json: jiosaavn.com
line 309 yahoo.com, 59636, DIRECT, e1a5b5b6e3255540 #SSP
→ observed: the same account is marked DIRECT by 4 different companies
line 324 pubmatic.com, 158039, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Playwire (via EB) domain in sellers.json: google.com
line 328 spotx.tv, 246977, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 337 pubmatic.com, 160346, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Image Future Investment (HK) Limited (via EB) domain in sellers.json: google.com
line 353 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 385 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 417 rubiconproject.com, 23174, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 496 appnexus.com, 9684, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 13 different companies
line 499 onetag.com, 61d88450bdb25bc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 501 video.unrulymedia.com, 2745492395, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 502 rhythmone.com, 2745492395, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 4 different companies
line 505 lijit.com, 280159-eb, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 6 different companies
line 514 amxrtb.com, 105199423, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Adipolo domain in sellers.json: adipolo.com