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StepsApp – Step Counter

Developer URL: https://steps.app
app-ads.txt: https://steps.app/app-ads.txt · 200
Checked: Oct 7, 2026

55/100

408 lines · 290 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

14 −20 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (14)

line 63     rubiconproject.com, 24604, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 6 different companies
line 91     betweendigital.com, 45685, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: AddApptr GmbH  domain in sellers.json: gravite.net
line 104    google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 23 different companies
line 105    criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
             → observed: the same account is marked DIRECT by 19 different companies
line 106    themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
             → observed: the same account is marked DIRECT by 31 different companies
line 109    Vidoomy.com, 6384344, Direct
             → observed: the same account is marked DIRECT by 17 different companies
line 111    opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3
             → observed: the same account is marked DIRECT by 25 different companies
line 112    e-planning.net, 4aee56d1adc59f29, DIRECT, c1ba615865ed87b2
             → observed: the same account is marked DIRECT by 18 different companies
line 113    onetag.com, 5d0d72448d8bfb0, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies  name in sellers.json: WMG International, inc  domain in sellers.json: adwmg.com
line 114    rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 17 different companies
line 117    inmobi.com, 8f6a92b950834203a6df4fcd1c4a860f, DIRECT, 83e75a7ae333ca9d
             → observed: the same account is marked DIRECT by 7 different companies
line 152    sonobi.com,8efb591506,DIRECT,d1a215d9eb5aee9e
             → observed: the same account is marked DIRECT by 5 different companies
line 291    thebrave.io, 1234719, DIRECT, c25b2154543746ac
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: gravite  domain in sellers.json: gravite.net
line 392    criteo.com, B-060738, direct, 9fac4a4a87c2a44f
             → observed: the same account is marked DIRECT by 11 different companies

warning

Seller IDs not listed in the ad system's sellers.json

67 −18 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 67)

line 22     rubiconproject.com, 17430, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 27     smartadserver.com, 4012, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 29     smartadserver.com, 4071, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 30     smartadserver.com, 4073, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 31     smartadserver.com, 4074, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 62     adingo.jp, 28733, RESELLER
             → sellers_json: https://adingo.jp/sellers.json
line 63     rubiconproject.com, 24604, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 64     rubiconproject.com, 24604, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 67     smartadserver.com, 4071, RESELLER, 060d053dcf45cbf3
             → sellers_json: https://smartadserver.com/sellers.json
line 68     yieldmo.com, 3167659837110559351, RESELLER #EBDA
             → sellers_json: https://yieldmo.com/sellers.json
line 78     rubiconproject.com, 20086, RESELLER
             → sellers_json: https://rubiconproject.com/sellers.json
line 83     opera.com,pub10084618062528,DIRECT,55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json
line 84     axonix.com,59089,RESELLER,bc385f2b4a87b721
             → sellers_json: https://axonix.com/sellers.json
line 87     improvedigital.com,2276,RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 96     pubmatic.com, 159668, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 100    adview.com,53849096, RESELLER,1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 101    e-planning.net, 949b688810cb7439, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 104    google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 106    themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 111    opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json
line 112    e-planning.net, 4aee56d1adc59f29, DIRECT, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 114    rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 122    video.unrulymedia.com, 3563866356, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 123    opera.com,pub10084618062528, RESELLER, 55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json
line 124    axonix.com,59089,RESELLER,bc385f2b4a87b721
             → sellers_json: https://axonix.com/sellers.json

warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (1)

line 207    No lines for the time being. All direct demand.
             → reason: fewer than 3 fields

warning

Lines for ad system domains that don't resolve

1 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (1)

line 33     spotxchange.com, 220186, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com

info

Duplicate lines

31 −2 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (25 of 31)

ad_system: smaato.com  seller_id: 1100006659  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4071  relationship: RESELLER
ad_system: yahoo.com  seller_id: 58844  relationship: RESELLER
ad_system: triplelift.com  seller_id: 13993  relationship: RESELLER
ad_system: triplelift.com  seller_id: 13993-eb  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20086  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3172  relationship: RESELLER
ad_system: orangeclickmedia.com  seller_id: c-1103  relationship: RESELLER
ad_system: appnexus.com  seller_id: 14416  relationship: RESELLER
ad_system: appnexus.com  seller_id: 14808  relationship: RESELLER
ad_system: axonix.com  seller_id: 59089  relationship: RESELLER
ad_system: outbrain.com  seller_id: 002d7f7ba0bd74452f2b155d0dfb5cd6c8  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17608  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 2276  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4140  relationship: RESELLER
ad_system: conversantmedia.com  seller_id: 100269  relationship: RESELLER
ad_system: media.net  seller_id: 8cul486y0  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4467  relationship: RESELLER
ad_system: inmobi.com  seller_id: 86357825a302443d9a99c0b5dda0eafa  relationship: RESELLER
ad_system: vidoomy.com  seller_id: 9148331  relationship: RESELLER
ad_system: contextweb.com  seller_id: 562827  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159668  relationship: RESELLER
ad_system: adelement.com  seller_id: 30273  relationship: RESELLER
ad_system: xapads.com  seller_id: 144307  relationship: RESELLER
ad_system: lunamedia.io  seller_id: bfacf5e017bb11edb41173b0ca2c748c  relationship: RESELLER

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

DIRECT accounts registered to another domain

2 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (2)

line 73     mintegral.com, 35868, DIRECT, 0aeed750c80d6423
             → domain in sellers.json: gravite.net  name in sellers.json: AddApptr GmbH
line 209    mobupps.com, c74d97b01eae257e44aa9d5bade97baf32979, DIRECT
             → domain in sellers.json: anibis.ch  name in sellers.json: Scout24 Schweiz AG

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 70)

line 14     facebook.com, 1679917268931301, DIRECT, c3e20eee3f780d68
             → sellers_json: HTML or login page instead of JSON
line 19     mopub.com, 3d7d0c2863d147a8a838b408a9a3ee6a, RESELLER, 74b46c0ea83967ca
             → sellers_json: HTML or login page instead of JSON
line 20     mopub.com, e9b895eab96b4ec0b521e1c79dad98b4, RESELLER, 74b46c0ea83967ca
             → sellers_json: HTML or login page instead of JSON
line 34     openx.com, 540717823, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 36     appnexus.com, 11470, RESELLER
             → sellers_json: HTTP 403
line 37     ogury.com, 07604bd83dfb2d621044284d00c95c72, DIRECT
             → sellers_json: HTTP 403
line 38     ogury.com, 07604bd83dfb2d621044284d00c95c72, RESELLER
             → sellers_json: HTTP 403
line 41     aol.com, 58844, RESELLER, e1a5b5b6e3255540
             → sellers_json: HTTP 404
line 50     criteo.com, B-057600, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 52     adcolony.com, 197af3936679d34e, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 74     vungle.com, 5a53889945eaab512501251e, RESELLER, c107d686becd2d77
             → sellers_json: HTTP 403
line 81     appnexus.com, 14416, RESELLER
             → sellers_json: HTTP 403
line 82     appnexus.com, 14808, RESELLER
             → sellers_json: HTTP 403
line 105    criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 107    freewheel.tv, 1604590, RESELLER
             → sellers_json: HTTP 403
line 108    freewheel.tv, 1604595, RESELLER
             → sellers_json: HTTP 403
line 121    loopme.com, 11426, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 130    startapp.com, 135168626, RESELLER
             → sellers_json: HTTP 404
line 136    openx.com, 559912325, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 140    loopme.com, 11318, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 156    openx.com, 537145117, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 158    openx.com, 538959099, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 162    appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 171    appnexus.com, 14416, RESELLER
             → sellers_json: HTTP 403
line 172    appnexus.com, 14808, RESELLER
             → sellers_json: HTTP 403

info

DIRECT accounts marked confidential

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.

Evidence (1)

line 427    google.com, pub-4638647482408276, DIRECT, f08c47fec0942fa0

Is this your app?

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