Android · VersantMedia

SportsEngine – Team Management

Developer URL: https://www.sportsengine.com
app-ads.txt: https://www.sportsengine.com/app-ads.txt · 200
Checked: Oct 7, 2026

67/100

29 lines · 15 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

4 −23 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (4)

line 2      pubmatic.com, 160012, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Versant (via EB)  domain in sellers.json: google.com
line 3      rubiconproject.com, 22842, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 19     sharethrough.com,caf7e432,DIRECT,d53b998a7bd4ecd2
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies  name in sellers.json: District M (DMX)  domain in sellers.json: districtm.io
line 20     sharethrough.com,545a8432,DIRECT,d53b998a7bd4ecd2
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: SportsEngine - OB  domain in sellers.json: google.com

warning

Seller IDs not listed in the ad system's sellers.json

1 −5 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (1)

line 25     pubmatic.com,158723,RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json

warning

Lines for ad system domains that don't resolve

1 −3 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (1)

line 22     spotxchange.com,212457,RESELLER,7842df1d2fe2db34
             → ad_system: spotxchange.com

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (9)

line 7      appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 8      appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 11     sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
             → sellers_json: HTTP 403
line 13     appnexus.com,9393,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 14     appnexus.com,11924,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 15     appnexus.com,1356,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 16     appnexus.com,1908,RESELLER,f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 17     openx.com, 538959099,RESELLER,6a698e2ec38604c6
             → sellers_json: HTTP 403
line 27     openx.com, 540274407, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403

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