DIRECT lines inconsistent with public data
71 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 71)
line 64 media.net,8CUP3H54N,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SoundCloud (via OB) domain in sellers.json: google.com
line 76 pubmatic.com,165105,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SoundCloud (via EB) domain in sellers.json: google.com
line 80 google.com, pub-8622186303703569, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 23 different companies
line 81 rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 17 different companies
line 82 criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 19 different companies
line 83 themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 31 different companies
line 86 opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 25 different companies
line 88 lijit.com, 483384-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SoundCloud Global Limited & Co. KG (via Google EB) domain in sellers.json: google.com
line 89 rubiconproject.com, 26710, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 208 sharethrough.com, ofVq9KCi, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Soundcloud - OB domain in sellers.json: google.com
line 266 pubmatic.com, 165874, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: WMG domain in sellers.json: adwmg.com
line 284 pubmatic.com, 162319, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Vidgyor Media Technologies Private Limited (via EB) domain in sellers.json: google.com
line 286 andbeyond.media, 141023, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 288 theaudiencestreet.com, 323-b5685, DIRECT, 20e30b2ae1f670f2
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 009studios domain in sellers.json: 009studios.com
line 360 aps.amazon.com,4e8fb3b2-1c6c-42d6-890c-e5a6718315a3,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Aditude Inc. domain in sellers.json: aditude.io
line 400 33across.com, 0015a00002qqhgFAAQ, DIRECT, bbea06d9c4d2853c #33Across #hb #tag
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Aditude, Inc domain in sellers.json: aditude.io
line 411 video.unrulymedia.com, 2439829435, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: 33Across Inc. domain in sellers.json: 33across.com
line 487 themediagrid.com, 4R7XKQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Aditude Inc domain in sellers.json: aditude.io
line 488 gumgum.com, 15913, DIRECT, ffdef49475d318a9
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Aditude.io domain in sellers.json: aditude.io
line 500 insticator.com,3d7d65a4-e4d1-4c9d-ae32-77f4252b25eb,DIRECT,b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Aditude.io domain in sellers.json: aditude.io
line 501 sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: The COOL Company - oRTB domain in sellers.json: insticator.com
line 503 risecodes.com,6124caed9c7adb0001c028d8,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 508 pubmatic.com,95054,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: Insticator Inc. (dba The COOL Company) domain in sellers.json: insticator.com
line 576 onlinemediasolutions.com, 21044, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Aditude domain in sellers.json: aditude.com
line 580 onomagic.com, 210441, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Aditude domain in sellers.json: aditude.com