DIRECT lines inconsistent with public data
293 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 293)
line 94 Media.net, 8CUP0ENJ2, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: Pubcircle (Axis Corp. Ltd) domain in sellers.json: pubcircle.ai
line 131 Vidoomy.com, 6384344, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 132 Vrtcal.com, 40, DIRECT, c6daee9168853e2d
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co., Ltd. domain in sellers.json: alar.my
line 169 adagio.io, 1531, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Bidfuse domain in sellers.json: bidfuse.com
line 177 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 180 adcolony.com, 1aa9cdd8e12aa09daf143973ae605e4b, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 4 different companies
line 188 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 271 adingenious.com, 70745, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co. LTD domain in sellers.json: alar.my
line 273 adingenious.com, 75050, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 279 admanmedia.com, 1004, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room domain in sellers.json: delightroom.com
line 288 admanmedia.com, 2054, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 311 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 334 admixer.net, 6453e352-f022-471f-ae8e-e1ff54183704, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Topon Ad domain in sellers.json: toponad.com
line 337 admixer.net, 76a1dfc8-c1c4-4158-8522-32b700dedd39, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 348 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 367 adsmovil.com, JKHGrlkjds17, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Bidscube domain in sellers.json: bidscube.com
line 422 adview.com, 58033764, DIRECT, 1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co., LTD. domain in sellers.json: alar.my
line 425 advisermedia.co, 70572, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 449 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 465 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 470 adyoulike.com, e881d34188df61c590ad1e25a537e68f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 479 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 481 algorix.co, 260584, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: JFTECH domain in sellers.json: xmeye.net
line 492 algorix.co, 60019, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 537 anzu.io, 696508258f0e5ae09b6b4652, DIRECT, 1c1b7acf4992136c
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Bidscube domain in sellers.json: bidscube.com