DIRECT lines inconsistent with public data
426 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 426)
line 154 adbro.me,d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 158 adcolony.com,1aa9cdd8e12aa09daf143973ae605e4b,DIRECT,1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 4 different companies
line 169 adcolony.com,801e49d1be83b5f9,DIRECT,1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 266 adiiix.com,352b3444,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 277 adiiix.com,par-AA7BB9E49434DE3B1B9D9A3373B69DE,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 289 adingenious.com,70745,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co. LTD domain in sellers.json: alar.my
line 302 adingenious.com,75050,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 314 adipolo.com,289,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Mangox domain in sellers.json: mangox.io
line 316 admanmedia.com,1004,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room domain in sellers.json: delightroom.com
line 319 admanmedia.com,1055,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: 33across domain in sellers.json: 33across.com
line 322 admanmedia.com,2001,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Adpopocorn domain in sellers.json: adpopcorn.com
line 330 admanmedia.com,2054,DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 361 admatic.com.tr,adm-pub-3033566192,DIRECT,uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 377 admixer.co.kr,1140,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 388 admixer.co.kr,1370,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 416 admixer.net,51dc18e4-86e3-42de-9a82-341b2cb39c2e,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 420 admixer.net,6453e352-f022-471f-ae8e-e1ff54183704,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Topon Ad domain in sellers.json: toponad.com
line 424 admixer.net,76a1dfc8-c1c4-4158-8522-32b700dedd39,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 427 admixer.net,931e8f62-8285-47e3-bf4d-938e60d8891c,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: MangoX domain in sellers.json: mangomob.net
line 440 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 462 adpopcorn.com,736980247,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: dcinside. domain in sellers.json: dcinside.com
line 505 adsyield.com,1233,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 569 adview.com,40721827,DIRECT,1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: NAVER Corporation domain in sellers.json: navercorp.com
line 575 adview.com,58033764,DIRECT,1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co., LTD. domain in sellers.json: alar.my
line 580 advisermedia.co,70572,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies