DIRECT lines inconsistent with public data
214 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 214)
line 15 contextweb.com,563112,DIRECT,89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 4 different companies
line 36 google.com, pub-7439281311086140, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Turner Broadcasting System, Inc. domain in sellers.json: wbd.com
line 70 triplelift.com, 14783-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TVIQ (via EB Network) domain in sellers.json: google.com
line 71 beachfront.com, 15340, DIRECT, e2541279e8e2ca4d
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TVIQ domain in sellers.json: tviq.io
line 74 zetaglobal.net, 518, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 108 beachfront.com, 13920, DIRECT, e2541279e8e2ca4d
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 109 smartadserver.com, 4918, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Amagi Ads domain in sellers.json: amagi.com
line 111 google.com, pub-8163703492351455, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 112 indexexchange.com, 209653, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 4 different companies
line 113 lgads.tv, 830718, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 114 telaria.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Amagi O&O domain in sellers.json: amagi.com
line 115 tremorhub.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Amagi O&O domain in sellers.json: amagi.com
line 116 video.unrulymedia.com, 2161656799, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 117 pubmatic.com, 162307, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 118 xandr.com, 14591, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 147 trustedstack.com, TSUX2831N, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Engage Media domain in sellers.json: engagemedia.tv
line 186 improvedigital.com, 2446, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Xapads Media Pte Ltd domain in sellers.json: xapads.com
line 207 indexexchange.com, 215031, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 4 different companies
line 228 indexexchange.com, 215031, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 4 different companies
line 237 freewheel.tv, sg1266817, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 241 pubmatic.com, 166535, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Sabio Inc. domain in sellers.json: creatortelevision.com
line 253 google.com, pub-3844877863303739, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Advance Magazine Publishers Inc. domain in sellers.json: condenast.com
line 261 freewheel.tv, 191701, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 262 spotx.tv, 212562, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 264 tremorhub.com, r5rfy-ubehw, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Warner Bros. Discovery domain in sellers.json: wbd.com