DIRECT lines inconsistent with public data
68 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 68)
line 8 openx.com, 540679900, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 12 different companies
line 9 pubmatic.com, 158060, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies name in sellers.json: taurusx domain in sellers.json: taurusx.com
line 22 fyber.com, INSERT PUBLISHER ID, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies
line 153 gitberry.com, 325100011, DIRECT
→ observed: the same account is marked DIRECT by 23 different companies name in sellers.json: SayGames LTD domain in sellers.json: say.games
line 841 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 867 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 884 se7en.es, 212459, DIRECT, 064bc410192443d8
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Smaato inc. domain in sellers.json: smaato.com
line 1185 openx.com, 540679900, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 12 different companies
line 1186 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 1187 pubmatic.com, 158060, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies name in sellers.json: taurusx domain in sellers.json: taurusx.com
line 1188 meitu.com, 663, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: WebEye domain in sellers.json: webeye.com
line 1189 admixer.co.kr, 1317, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1200 algorix.co, 60016, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Zynga Mobile domain in sellers.json: zynga.com
line 1211 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1229 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 1250 admanmedia.com, 990, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Click Tech Limited - Zmaticoo domain in sellers.json: zmaticoo.com
line 1271 thebrave.io, 1234595, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Opera domain in sellers.json: opera.com
line 1284 inmobi.com, d708160556074572b05ed3cf112bb66f, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 4 different companies
line 1294 opera.com,pub6700213776000,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TradPlus domain in sellers.json: tradplusad.com
line 1315 synacor.com, 82460, DIRECT,e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 1330 pokkt.com, 7092, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Mobilityware domain in sellers.json: mobilityware.com
line 1347 google.com, pub-4236520483129668, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies
line 1361 conversantmedia.com, 100339, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1368 opera.com, pub5925993551616, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Start.io domain in sellers.json: start.io
line 1375 krushmedia.com, AJxF6R351a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Start.IO domain in sellers.json: start.io