DIRECT lines inconsistent with public data
11 −16 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (11)
line 2078 betweendigital.com, 45827, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Unity Technologies SF domain in sellers.json: unity.com
line 2087 lacunads.com, lcb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 2102 thebrave.io, 1234634, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: unity domain in sellers.json: unity.com
line 2103 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 2104 themediagrid.com, falino, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 2106 ushareit.com, lcb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 2327 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 2344 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 2345 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 2355 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 2356 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies