Each finding lists the exact lines involved. Findings are automated observations of public files as of
Oct 7, 2026. They describe file contents, not the intent or conduct of any company.
warning
DIRECT lines inconsistent with public data
1−20 pts
The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (1)
line 1 google.com, pub-9710615273138410, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies
info
DIRECT accounts registered to another domain
1−8 pts
Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.
How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (1)
line 2 applovin.com, 165e4a7a6318a24c0ac18909c491d03d, DIRECT
→ domain in sellers.json: kement.cc name in sellers.json: WIT ELECTRONICS LIMITED
info
No OWNERDOMAIN declared
1−2 pts
app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.
How to fixAdd OWNERDOMAIN=<your company domain> to the file.
info
Ad systems without a public sellers.json
5
The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.
How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (5)
line 5 gamaigroup.com, 423056, RESELLER
→ sellers_json: HTML or login page instead of JSON
line 8 loopme.com, 11303, RESELLER, 6c8d5f95897a5a3b
→ sellers_json: HTTP 403
line 9 loopme.com, 11424, RESELLER, 6c8d5f95897a5a3b
→ sellers_json: HTTP 403
line 12 openx.com, 540785403, RESELLER, 6a698e2ec38604c6
→ sellers_json: HTTP 403
line 13 openx.com, 559798512, RESELLER, 6a698e2ec38604c6
→ sellers_json: HTTP 403
info
DIRECT accounts marked confidential
1
Buyers can't see who owns these accounts.
How to fixAsk the ad system to publish your seller entry with name and domain.
Evidence (1)
line 1 google.com, pub-9710615273138410, DIRECT, f08c47fec0942fa0
Is this your app?
Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change.
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