DIRECT lines inconsistent with public data
51 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 51)
line 6 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 26 google.com, pub-3076479851646180, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Readwhere Digital DMCC
line 28 rubiconproject.com, 20682, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 30 rubiconproject.com, 20680, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 4 different companies
line 51 pubmatic.com, 158460, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: ESell Solutions LTD domain in sellers.json: monetizemore.com
line 52 pubmatic.com, 158536, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Monetize More (via EB) domain in sellers.json: google.com
line 53 pubmatic.com, 160122, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: ESell Solutions LTD domain in sellers.json: monetizemore.com
line 54 rubiconproject.com, 21056, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Google domain in sellers.json: google.com
line 352 lacunads.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 506 ushareit.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 648 33across.com,0010b00001rrPUnAAM,DIRECT,bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 650 aps.amazon.com,70fb13d1-ab65-42ac-a7ca-0b4e680d5c92,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Insticator, Inc. domain in sellers.json: insticator.com
line 654 rhythmone.com,136898039,DIRECT,a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 655 smartadserver.com,3262,DIRECT,060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 675 indexexchange.com,187071,DIRECT,50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 679 pubmatic.com,95054,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: Insticator Inc. (dba The COOL Company) domain in sellers.json: insticator.com
line 682 sonobi.com,e315a43aa9,DIRECT,d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 3 different companies
line 687 onetag.com,5649f68000b2f63,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Insticator Inc domain in sellers.json: insticator.com
line 688 onetag.com,5649f68000b2f63-OB,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 690 sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: The COOL Company - oRTB domain in sellers.json: insticator.com
line 693 risecodes.com,6124caed9c7adb0001c028d8,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 709 themediagrid.com,DQ6AMB,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: Insticator Inc. domain in sellers.json: insticator.com
line 711 rubiconproject.com,17280,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies name in sellers.json: Seedtag Advertising SL domain in sellers.json: seedtag.com
line 712 smartadserver.com,3050,DIRECT
→ observed: the same account is marked DIRECT by 22 different companies name in sellers.json: Seedtag domain in sellers.json: seedtag.com
line 713 pubmatic.com,157743,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies name in sellers.json: Seedtag Advertising, S.L. domain in sellers.json: seedtag.com