Android · Roku, Inc. & its affiliates

Roku Remote (Official)

Developer URL: http://www.roku.com
app-ads.txt: https://www.roku.com/app-ads.txt · 200
Checked: Oct 7, 2026

88/100

175 lines · 132 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

12 −7 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (12)

line 12     applovin.com, 100015, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 182    telaria.com, 0csfb-0wrg2, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 188    telaria.com, 9aa52-v5n8h, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 206    tremorhub.com, 0csfb-0wrg2, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 211    tremorhub.com, 9aa52-v5n8h, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 319    undertone.com, 4197, RESELLER
             → sellers_json: https://undertone.com/sellers.json
line 320    undertone.com,4197, DIRECT
             → sellers_json: https://undertone.com/sellers.json
line 325    unity.com, 0DyAmF8LXp, Direct
             → sellers_json: https://unity.com/sellers.json
line 326    zmaticoo.com, 5135347, RESELLER
             → sellers_json: https://zmaticoo.com/sellers.json
line 331    video.unrulymedia.com, 2720906716, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 336    videobyte.com,wcyQuzC, RESELLER, ed26dcbc74bbdfd0
             → sellers_json: https://videobyte.com/sellers.json
line 347    xandr.com, 16162, RESELLER
             → sellers_json: https://xandr.com/sellers.json

warning

Malformed lines

4 −2 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (4)

line 22     Comcast Advertising Live -- #520024
             → reason: fewer than 3 fields
line 23     Comcast Ads International (Freewheel-Intl-Buyer) -- #524565
             → reason: fewer than 3 fields
line 24     Comcast Production Network -- #384777
             → reason: fewer than 3 fields
line 25     Ampersand Production -- #538726
             → reason: fewer than 3 fields

warning

DIRECT lines inconsistent with public data

1 −1 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (1)

line 41     freewheel.tv, 386345, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies

info

Duplicate lines

3 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (3)

ad_system: telaria.com  seller_id: l2qly-o8w5q  relationship: RESELLER
ad_system: tremorhub.com  seller_id: n9m2k-onlfr  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 168269289  relationship: RESELLER

info

DIRECT accounts registered to another domain

2 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (2)

line 66     google.com, pub-4959444728030542, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: tcltv.plus  name in sellers.json: TCL Ads Inc
line 67     google.com, pub-4177154002014459, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: tcl.com  name in sellers.json: 深圳市雷鸟网络传媒有限公司

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 36)

line 9      freewheel.tv, 525283, RESELLER
             → sellers_json: HTTP 403
line 38     freewheel.tv, 1184159, RESELLER
             → sellers_json: HTTP 403
line 39     freewheel.tv, 1569001, RESELLER
             → sellers_json: HTTP 403
line 40     freewheel.tv, 1569004, RESELLER
             → sellers_json: HTTP 403
line 41     freewheel.tv, 386345, DIRECT
             → sellers_json: HTTP 403
line 42     freewheel.tv, 512029, RESELLER
             → sellers_json: HTTP 403
line 43     freewheel.tv, 524972, RESELLER
             → sellers_json: HTTP 403
line 44     freewheel.tv, 532076, DIRECT
             → sellers_json: HTTP 403
line 45     freewheel.tv, 532076-523319, DIRECT
             → sellers_json: HTTP 403
line 46     freewheel.tv, 533473-r-523319, RESELLER
             → sellers_json: HTTP 403
line 47     freewheel.tv, 536103-r-524565, RESELLER
             → sellers_json: HTTP 403
line 48     freewheel.tv, 536103-r-523319, RESELLER
             → sellers_json: HTTP 403
line 49     freewheel.tv, sg1256502, RESELLER
             → sellers_json: HTTP 403
line 50     freewheel.tv, sg1258184, RESELLER
             → sellers_json: HTTP 403
line 51     freewheel.tv, sg1258314, RESELLER
             → sellers_json: HTTP 403
line 52     freewheel.tv, 537323, RESELLER
             → sellers_json: HTTP 403
line 53     freewheel.tv, 536452, RESELLER
             → sellers_json: HTTP 403
line 54     freewheel.tv, 539372, RESELLER
             → sellers_json: HTTP 403
line 55     freewheel.tv, sg1320373, RESELLER
             → sellers_json: HTTP 403
line 56     freewheel.tv, 545702-r-523319, RESELLER
             → sellers_json: HTTP 403
line 57     freewheel.tv, 545702-r-524565, RESELLER
             → sellers_json: HTTP 403
line 249    openx.com, 540226160, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 250    openx.com, 564309526, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 251    openx.com, 565370570, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 255    appnexus.com, 13437, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403

info

DIRECT accounts marked confidential

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.

Evidence (2)

line 18     ssp.cadent.com, 2665, DIRECT, 1e1d41537f7cad7f
line 19     ssp.cadent.com, 3686, DIRECT, 1e1d41537f7cad7f

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