DIRECT lines inconsistent with public data
258 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 258)
line 2856 themediagrid.com, VHCZYK, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Anzu domain in sellers.json: anzu.io
line 2878 adtarget.com.tr, 451139, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 2898 xandr.com, 13167, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: ACEEX SP. Z O.O. domain in sellers.json: aceex.io
line 2901 yahoo.com, 57872, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 2904 amxrtb.com, 105199579, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Duration Media domain in sellers.json: durationmedia.net
line 2920 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 27 different companies
line 2945 freewheel.tv, 1158049, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 2946 Peak226.com, 12904, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: InMobi domain in sellers.json: inmobi.com
line 2966 Peak226.com, 12903, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Rollic Games domain in sellers.json: rollicgames.com
line 2984 conversantmedia.com, 100273, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 7 different companies
line 2989 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 3022 appnexus.com, 123, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 3025 adtonos.com, PUB2175209085, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 3026 adtonos.com, PUB505345121, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 3027 adtonos.com, PUB915935208, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 3298 rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 3299 rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 3553 yieldmo.com, 3032900639790145854, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 3556 google.com, pub-8278416939377896, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: 152 Media
line 3557 inmobi.com,0c5a288c5bc842bbac20f6cd0ddb0098,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 4 different companies
line 3559 onetag.com, 5adb88524e24e50-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: 152 Media LLC (via OB) domain in sellers.json: google.com
line 3560 Media.net, 8CU15JSNI, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: 152 Media LLC (via OB) domain in sellers.json: google.com
line 3561 uis.mobfox.com, 1645, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: MagicLab domain in sellers.json: maglab.com.tr
line 3565 themediagrid.com, ZWYBLS, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: ZK Bilisim Yazilim Reklam Danismanlik LTD domain in sellers.json: adreact.com
line 3602 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com