DIRECT lines inconsistent with public data
232 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 232)
line 1828 pubsfusion.com, 100706, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 1831 pubsfusion.com, 100707, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 1832 bidstrade.io, 100211, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 1834 bidstrade.io, 100212, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 1856 adingenious.com, 41772, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1860 mlion.io, 15938114, DIRECT
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1868 motorik.io, 100783, DIRECT
→ observed: the same account is marked DIRECT by 46 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1873 cas.ai, b5a73ae1, DIRECT
→ observed: the same account is marked DIRECT by 33 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1889 apexflowsdk.com, 1175, DIRECT, 8a0d6dfd5ad71d9f
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: peoplefun domain in sellers.json: peoplefun.com
line 1893 houseofpubs.com, 301904, DIRECT
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: bidmachine.io domain in sellers.json: bidmachine.io
line 1897 adsyield.com, 6010, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1900 apexflowsdk.com, 324, DIRECT, 8a0d6dfd5ad71d9f
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: scopely domain in sellers.json: scopely.com
line 1925 lijit.com, 594162, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 40 different companies name in sellers.json: Leanback Digital domain in sellers.json: leanback.digital
line 1931 adsmovil.com, JKHGrlkjds25, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Bid machine domain in sellers.json: www.bidmachine.com
line 1933 vidazoo.com, 69f24700a41babc286747e69, DIRECT
→ observed: the same account is marked DIRECT by 36 different companies name in sellers.json: 2026 BidMachine Inc. domain in sellers.json: bidmachine.com
line 1948 blueseasx.com, 204037, DIRECT, 7998eac5087f6110
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 44 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1963 leanback.digital, 567946, DIRECT, b1d30350acaf0176
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.com
line 1967 lijit.com, 543917, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 40 different companies name in sellers.json: Leanback Digital LLC domain in sellers.json: leanback.digital
line 1968 lijit.com, 544061, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 43 different companies name in sellers.json: Leanback Digital domain in sellers.json: leanback.digital
line 2004 medialabtech.ai, 21836124311, DIRECT
→ observed: the same account is marked DIRECT by 47 different companies
line 2005 verticalscope.com, 21836124311, DIRECT
→ observed: the same account is marked DIRECT by 47 different companies
line 2026 conversantmedia.com, 100218, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 33 different companies name in sellers.json: Leanback Digital domain in sellers.json: leanback.digital
line 2031 lijit.com, 582705, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Adsmovil domain in sellers.json: adsmovil.com
line 2032 openx.com, 564921063, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 38 different companies
line 2034 onetag.com, 925c9abc9f939ec, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: Adsmovil USA, IN domain in sellers.json: adsmovil.com