DIRECT lines inconsistent with public data
57 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 57)
line 15 google.com, pub-3605257360853185, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar, LLC domain in sellers.json: freestar.com
line 16 google.com, pub-1882447046270185, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 8 different companies
line 22 triplelift.com, 6943-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar (via EB Network) domain in sellers.json: google.com
line 23 triplelift.com, 6943, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar domain in sellers.json: freestar.com
line 24 triplelift.com, 4796, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: CBS Interactive domain in sellers.json: paramount.com
line 29 advertising.com, 26367, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 8 different companies
line 46 yahoo.com, 59212, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 49 sharethrough.com, ab571f55, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar - OB domain in sellers.json: google.com
line 61 applovin.com, e48211cb548c4dd57f556b6184bec8a2, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar domain in sellers.json: freestar.com
line 72 unity.com, 2285393, DIRECT, 96cabb5fbdde37a7
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: FreestarMonetization domain in sellers.json: swingu.com
line 204 vungle.com, 5e1de38c93b6780018c8c9ca, DIRECT, c107d686becd2d77
→ observed: the same account is marked DIRECT by 8 different companies
line 237 aps.amazon.com,74a082e4-95c3-4471-a2d9-2b6514a5e66f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Publisher First, Inc domain in sellers.json: freestar.com
line 238 rubiconproject.com,16924,DIRECT,0bfd66d529a55807
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Freestar LLC domain in sellers.json: freestar.com
line 264 Contextweb.com,562439,DIRECT,89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 8 different companies
line 267 liftoff.io, 1087, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 270 inmobi.com, 44ce8dca19d54696bbb793d4607fecb0, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 10 different companies
line 289 freewheel.tv, 1158049, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 290 Peak226.com, 12904, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: InMobi domain in sellers.json: inmobi.com
line 310 Peak226.com, 12903, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Rollic Games domain in sellers.json: rollicgames.com
line 326 pubnative.net, 1007655, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 8 different companies
line 462 pubnative.net, 1008292, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 8 different companies
line 501 criteo.com, B-061740, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 10 different companies
line 504 rubiconproject.com, 16924, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Freestar LLC domain in sellers.json: freestar.com
line 505 rubiconproject.com, 17486, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Google domain in sellers.json: google.com
line 510 hyprmx.com, 25021975349, DIRECT, 79540da20c07237e
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Freestar domain in sellers.json: freestar.com