Android · Philo, Inc.

Philo: Shows, Movies, Live TV.

Developer URL: https://help.philo.com
app-ads.txt: https://www.philo.com/ads.txt · 200
Checked: Oct 7, 2026

82/100

283 lines · 163 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

23 −9 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (23)

line 129    google.com, pub-5060663379040713, DIRECT, f08c47fec0942fa0 #Coppa
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Playwire LLC  domain in sellers.json: playwire.com
line 267    pubmatic.com, 159942, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 5 different companies  name in sellers.json: Vizio  domain in sellers.json: vizio.com
line 322    freewheel.tv, 171213, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies
line 325    freewheel.tv, 520040, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 346    freewheel.tv, 191701, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 348    spotx.tv, 212562, DIRECT, 7842df1d2fe2db34
             → observed: the same account is marked DIRECT by 4 different companies
line 349    tremorhub.com, r5rfy-ubehw, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Warner Bros. Discovery  domain in sellers.json: wbd.com
line 350    telaria.com,r5rfy-oas58,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Warner Bros. Discovery  domain in sellers.json: wbd.com
line 351    tremorhub.com,r5rfy-oas58,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Warner Bros. Discovery  domain in sellers.json: wbd.com
line 352    pubmatic.com, 163542, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Warner Bros Discovery  domain in sellers.json: warnermedia.com
line 353    google.com,pub-3844877863303739,DIRECT,f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: Advance Magazine Publishers Inc.  domain in sellers.json: condenast.com
line 354    telaria.com,m8r1c-2u262,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Warner Bros Discovery  domain in sellers.json: wbd.com
line 355    tremorhub.com,m8r1c-2u262,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Warner Bros Discovery  domain in sellers.json: wbd.com
line 356    telaria.com,cbvri-ul7ej,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: WBD  domain in sellers.json: wbd.com
line 357    tremorhub.com,cbvri-ul7ej,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: WBD  domain in sellers.json: wbd.com
line 358    telaria.com,x7rw5-eh5yl,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: PMX  domain in sellers.json: paramount.com
line 359    tremorhub.com,x7rw5-eh5yl,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: PMX  domain in sellers.json: paramount.com
line 360    vizio.com, 0001043, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies
line 361    indexexchange.com, 202522, DIRECT
             → observed: the same account is marked DIRECT by 5 different companies
line 362    indexexchange.com , 202522, DIRECT
             → observed: the same account is marked DIRECT by 5 different companies
line 363    openx.com, 558598331, DIRECT, 6a698e2ec38604c6d
             → observed: the same account is marked DIRECT by 5 different companies
line 386    indexexchange.com, 205284, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 3 different companies
line 400    freewheel.tv, 520311, DIRECT
             → observed: the same account is marked DIRECT by 9 different companies

warning

Seller IDs not listed in the ad system's sellers.json

11 −5 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (11)

line 18     omgstudios.com, 22894529706, DIRECT
             → sellers_json: https://omgstudios.com/sellers.json
line 20     optimovid.com, 22894529706, DIRECT
             → sellers_json: https://optimovid.com/sellers.json
line 37     aps.amazon.com, 59081570-f143-46a9-bd28-90e429cb642a, DIRECT
             → sellers_json: https://aps.amazon.com/sellers.json
line 104    telaria.com, hta1t-jk8f3, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 128    google.com, pub-3463140333723546, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 202    tremorhub.com, dgvz1-zfyn5, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 203    telaria.com, dgvz1-zfyn5, DIRECT, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 210    olyzon.tv, 80858, DIRECT,
             → sellers_json: https://olyzon.tv/sellers.json
line 262    telaria.com,oyz9,RESELLER,1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 316    video.unrulymedia.com, 567009000, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 360    vizio.com, 0001043, DIRECT
             → sellers_json: https://vizio.com/sellers.json

warning

Lines for ad system domains that don't resolve

6 −2 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (6)

line 105    spotxchange.com, 260976, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 153    spotxchange.com,284496,RESELLER,7842df1d2fe2db34
             → ad_system: spotxchange.com
line 187    spotxchange.com, 307989, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 245    spotxchange.com, 240686, DIRECT, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 256    spotxchange.com, 240697, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 347    spotxchange.com, 212562, DIRECT, 7842df1d2fe2db34
             → ad_system: spotxchange.com

info

Duplicate lines

4 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (4)

ad_system: oxiem.com  seller_id: 17507e7eba  relationship: DIRECT
ad_system: telaria.com  seller_id: 2auap-45web  relationship: RESELLER
ad_system: tremorhub.com  seller_id: 2auap-45web  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 202522  relationship: DIRECT

info

DIRECT accounts registered to another domain

2 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (2)

line 321    rubiconproject.com, 7847, DIRECT, 0bfd66d529a55807
             → domain in sellers.json: aetn.com  name in sellers.json: A&E Television Networks, LLC
line 327    amagi.com, 74342, DIRECT
             → domain in sellers.json: condenast.com  name in sellers.json: Conde Nast

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 81)

line 22     appnexus.com,16912,RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 23     appnexus.com, 8420, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 24     freewheel.tv, sg1300404, RESELLER
             → sellers_json: HTTP 403
line 25     freewheel.tv, sg1297891, RESELLER
             → sellers_json: HTTP 403
line 26     freewheel.tv, 542210-r-523319, RESELLER
             → sellers_json: HTTP 403
line 27     freewheel.tv, 542210-r-524565, RESELLER
             → sellers_json: HTTP 403
line 31     appnexus.com, 3920, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 38     loopme.com, 11405, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 60     openx.com, 540031703, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 65     freewheel.tv, 511322, DIRECT
             → sellers_json: HTTP 403
line 66     freewheel.tv, 720818, DIRECT
             → sellers_json: HTTP 403
line 67     freewheel.tv, 721234, DIRECT
             → sellers_json: HTTP 403
line 68     freewheel.tv, 872481, DIRECT
             → sellers_json: HTTP 403
line 69     freewheel.tv, 872497, DIRECT
             → sellers_json: HTTP 403
line 70     freewheel.tv, 923425, DIRECT
             → sellers_json: HTTP 403
line 71     freewheel.tv, 923441, DIRECT
             → sellers_json: HTTP 403
line 72     freewheel.tv, 923457, DIRECT
             → sellers_json: HTTP 403
line 73     freewheel.tv, 923473, DIRECT
             → sellers_json: HTTP 403
line 74     freewheel.tv, 1598901, DIRECT
             → sellers_json: HTTP 403
line 75     freewheel.tv, 1598902, DIRECT
             → sellers_json: HTTP 403
line 76     freewheel.tv, 1598785, RESELLER
             → sellers_json: HTTP 403
line 77     freewheel.tv, 1598786, RESELLER
             → sellers_json: HTTP 403
line 78     freewheel.tv, sg1256513, DIRECT
             → sellers_json: HTTP 403
line 79     freewheel.tv, 535260-d-523319, DIRECT
             → sellers_json: HTTP 403
line 80     freewheel.tv, 384777, RESELLER #Comcast Production Network
             → sellers_json: HTTP 403

info

DIRECT accounts marked confidential

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.

Evidence (1)

line 52     ssp.cadent.com, 2470, DIRECT, 1e1d41537f7cad7f

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