Android · Peacock TV LLC

Peacock TV: Stream TV & Movies

Developer URL: https://www.peacocktv.com
app-ads.txt: https://www.peacocktv.com/app-ads.txt · 200
Checked: Oct 7, 2026

69/100

93 lines · 56 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

35 −20 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (25 of 35)

line 4      freewheel.tv, 169843, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 6      freewheel.tv, 169843-524565, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 31     indexexchange.com, 197202, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 4 different companies
line 37     lijit.com, 491414, DIRECT, fafdf38b16bf6b2b #SOVRN
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: LG Ads Solutions  domain in sellers.json: lgads.tv
line 40     yahoo.com, 59137, DIRECT, e1a5b5b6e3255540
             → observed: the same account is marked DIRECT by 7 different companies
line 41     telaria.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Ads  domain in sellers.json: samsung.com
line 42     tremorhub.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Ads  domain in sellers.json: samsung.com
line 43     magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies
line 44     smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → observed: the same account is marked DIRECT by 7 different companies
line 45     indexexchange.com, 193280, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 7 different companies
line 46     themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → observed: the same account is marked DIRECT by 7 different companies
line 47     EMXDGT.com, 1858, DIRECT, 1e1d41537f7cad7f
             → observed: the same account is marked DIRECT by 5 different companies
line 48     video.unrulymedia.com, 68435550, DIRECT, a670c89d4a324e47
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Electronics America Inc (Samsung Ads)  domain in sellers.json: samsungtvplus.com
line 49     rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → observed: the same account is marked DIRECT by 7 different companies
line 50     pubmatic.com, 161390, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: SAMSUNG ELECTRONICS CO., LTD.  domain in sellers.json: samsung.com
line 51     pubmatic.com, 161903, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: SAMSUNG ELECTRONICS CO., LTD.  domain in sellers.json: samsung.com
line 52     appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 7 different companies
line 53     lkqd.net, 1100053830, DIRECT, 59c49fa9598a0117
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung  domain in sellers.json: samsung.com
line 54     beachfront.com, 15104, DIRECT, e2541279e8e2ca4d
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung  domain in sellers.json: samsung.com
line 55     triplelift.com, 13806, DIRECT, 6c33edb13117fd86
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Ads  domain in sellers.json: samsungtvplus.com
line 56     openx.com, 559546846, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 7 different companies
line 57     freewheel.tv, 512029, DIRECT
             → observed: the same account is marked DIRECT by 11 different companies
line 58     freewheel.tv, 1599735, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies
line 59     freewheel.tv, 1599769, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies
line 60     Google.com, pub-4616198077807596, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Samsung Electronics America, Inc.  domain in sellers.json: samsung.com

warning

Seller IDs not listed in the ad system's sellers.json

5 −7 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (5)

line 13     tremorhub.com, h9i8-0noqr, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 44     smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 46     themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 70     aps.amazon.com, 3d45668-23d1-4eca-a762-4c4c87f95e23, DIRECT
             → sellers_json: https://aps.amazon.com/sellers.json
line 122    applovin.com, 900001, DIRECT
             → sellers_json: https://applovin.com/sellers.json

warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (1)

line 128    Last Modified: 2026-07-17
             → reason: fewer than 3 fields

info

DIRECT accounts registered to another domain

11 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (11)

line 71     google.com, pub-5823310977760966, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: vizio.com  name in sellers.json: Vizio Services, LLC
line 80     aps.amazon.com, 3cab7e20-1a9a-4221-a389-27d9ed778a8d, DIRECT
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 81     beachfront.com, 5825, DIRECT, e2541279e8e2ca4d
             → domain in sellers.json: xumo.com  name in sellers.json: XUMO, LLC
line 90     pubmatic.com, 165763, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 92     sharethrough.com, uAtpmz8p, DIRECT, d53b998a7bd4ecd2
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo - Publica - oRTB - O&O
line 93     sharethrough.com, Uwwr1AK9, DIRECT, d53b998a7bd4ecd2
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo O&O CTV - TAM
line 94     telaria.com, 73aj2-g3sll, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 95     tremorhub.com, 73aj2-g3sll, DIRECT, 1a4e959a1b50034a
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 96     triplelift.com, 14558, DIRECT, 6c33edb13117fd86
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 97     video.unrulymedia.com, 1060189675, DIRECT
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo
line 99     yieldmo.com, 3625520406221234512, DIRECT
             → domain in sellers.json: xumo.com  name in sellers.json: Xumo

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 28)

line 4      freewheel.tv, 169843, DIRECT
             → sellers_json: HTTP 403
line 5      freewheel.tv, 171224, DIRECT
             → sellers_json: HTTP 403
line 6      freewheel.tv, 169843-524565, DIRECT
             → sellers_json: HTTP 403
line 8      freewheel.tv, 169843-523319, RESELLER #MPE
             → sellers_json: HTTP 403
line 29     freewheel.tv, sg1257657, RESELLER
             → sellers_json: HTTP 403
line 30     freewheel.tv, 535275-r-523319, RESELLER
             → sellers_json: HTTP 403
line 43     magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → sellers_json: HTTP 404
line 49     rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → sellers_json: HTTP 403
line 52     appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 56     openx.com, 559546846, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 57     freewheel.tv, 512029, DIRECT
             → sellers_json: HTTP 403
line 58     freewheel.tv, 1599735, DIRECT
             → sellers_json: HTTP 403
line 59     freewheel.tv, 1599769, DIRECT
             → sellers_json: HTTP 403
line 68     freewheel.tv, 1119041, DIRECT
             → sellers_json: HTTP 403
line 69     freewheel.tv, 1119265, DIRECT
             → sellers_json: HTTP 403
line 78     advertising.com, 18275, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 403
line 79     appnexus.com, 8573, DIRECT
             → sellers_json: HTTP 403
line 82     freewheel.tv, 512116, DIRECT
             → sellers_json: HTTP 403
line 83     freewheel.tv, 512116-523319, RESELLER
             → sellers_json: HTTP 403
line 84     freewheel.tv, 512116-169843, DIRECT
             → sellers_json: HTTP 403
line 85     freewheel.tv, 512116-524565, DIRECT
             → sellers_json: HTTP 403
line 88     openx.com, 559798527, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 89     openx.com, 560841144, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 91     rhythmone.com, 1060189675, DIRECT, a670c89d4a324e47
             → sellers_json: HTTP 403
line 102    freewheel.tv, 384777, RESELLER
             → sellers_json: HTTP 403

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