DIRECT lines inconsistent with public data
1,243 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 1,243)
line 1240 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1261 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1797 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1961 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1974 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 1975 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 2000 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 2002 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 2008 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 2015 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 2020 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 2553 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 2576 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 2609 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 2611 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 2618 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 2628 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 2629 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 2631 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 2657 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 2661 supply.colossusssp.com, 821, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg
line 2672 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 2756 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 2779 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 2812 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg