App Supply Index Monitor my app
Android · Versant Media, LLC

MS NOW: Live & Breaking News

Developer URL
https://www.ms.now/
app-ads.txt
https://www.ms.now/app-ads.txt · 200
Checked
Oct 7, 2026
C
60/100

149 lines · 84 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

54 −24 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 54) 
line 8      freewheel.tv, 169843, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 10     freewheel.tv, 372496, DIRECT
             → observed: the same account is marked DIRECT by 5 different companies
line 13     freewheel.tv, 169843-524565, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 36     freewheel.tv, 512029, DIRECT
             → observed: the same account is marked DIRECT by 11 different companies
line 37     appnexus.com, 17499, DIRECT
             → observed: the same account is marked DIRECT by 10 different companies
line 38     telaria.com,8jhse-ifyq9,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 39     tremorhub.com,8jhse-ifyq9,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 40     telaria.com,m8r1c-o0139,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 41     tremorhub.com,m8r1c-o0139,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 49     springserve.com,1135, DIRECT, a24eb641fc82e93d
             → observed: the same account is marked DIRECT by 4 different companies
line 51     spotx.tv, 239904, DIRECT, 7842df1d2fe2db34
             → observed: the same account is marked DIRECT by 6 different companies
line 55     appnexus.com, 15701, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 4 different companies
line 56     indexexchange.com, 215031, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 4 different companies
line 57     openx.com, 561711183, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 4 different companies
line 58     openx.com, 561827512, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 3 different companies
line 73     google.com, pub-4716253307645677, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Radio Time, Inc  domain in sellers.json: tunein.com
line 74     google.com, pub-1075310851762143, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Radio Time, Inc  domain in sellers.json: tunein.com
line 75     rubiconproject.com, 18824, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 4 different companies
line 76     rubiconproject.com, 11236, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: TuneIn Inc.  domain in sellers.json: tunein.com
line 77     adswizz.com, tunein, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 80     targetspot.com, 172, DIRECT, feb28ed826dcf532
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: TuneIn  domain in sellers.json: tunein.com
line 88     indexexchange.com, 197202, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 4 different companies
line 94     lijit.com, 491414, DIRECT, fafdf38b16bf6b2b #SOVRN
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: LG Ads Solutions  domain in sellers.json: lgads.tv
line 98     yahoo.com, 59137, DIRECT, e1a5b5b6e3255540
             → observed: the same account is marked DIRECT by 7 different companies
line 99     telaria.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Ads  domain in sellers.json: samsung.com
warning

Seller IDs not listed in the ad system's sellers.json

10 −10 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (10) 
line 52     rubiconproject.com, 21134, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 53     rubiconproject.com, 17346, RESELLER, 0bfd66d529a55807 #EBDA
             → sellers_json: https://rubiconproject.com/sellers.json
line 75     rubiconproject.com, 18824, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 102    smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 104    themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 128    aps.amazon.com, 3d45668-23d1-4eca-a762-4c4c87f95e23, DIRECT
             → sellers_json: https://aps.amazon.com/sellers.json
line 137    triplelift.com, 3752-EB, DIRECT, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 138    smartadserver.com, 4096-OB, RESELLER, 060d053dcf45cbf3
             → sellers_json: https://smartadserver.com/sellers.json
line 139    sharethrough.com, 4096-OB, RESELLER, d53b998a7bd4ecd2
             → sellers_json: https://sharethrough.com/sellers.json
line 148    applovin.com, 900001, DIRECT
             → sellers_json: https://applovin.com/sellers.json
warning

Lines for ad system domains that don't resolve

3 −2 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (3) 
line 16     spotxchange.com, 111853, DIRECT
             → ad_system: spotxchange.com
line 47     spotxchange.com, 191478, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 50     spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
info

DIRECT accounts registered to another domain

18 −4 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (18) 
line 14     google.com, pub-5672557457834454, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal
line 19     pubmatic.com, 164401, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: nbc.com  name in sellers.json:  NBCUniversal Media, LLC
line 29     telaria.com,sipgi-2a20p,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 30     tremorhub.com,sipgi-2a20p,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 69     aps.amazon.com, 2be74dc5-1d54-4410-8b6a-85ff76a19eb6, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
line 92     telaria.com,2auap-jn7gr,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC
line 93     tremorhub.com,2auap-jn7gr,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC
line 129    google.com, pub-5823310977760966, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: vizio.com  name in sellers.json: Vizio Services, LLC
line 143    videobyte.com, bb78B9M, DIRECT, ed26dcbc74bbdfd0
             → domain in sellers.json: nbcuniversal.com/  name in sellers.json: NBC Universal
line 144    kargo.com, 8917, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal 
line 149    wurl.com, 900001, DIRECT
             → domain in sellers.json: peacocktv.com  name in sellers.json: NBCUniversal
line 153    rubiconproject.com, 24610, DIRECT, 0bfd66d529a55807
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
line 160    triplelift.com,14656,DIRECT, 6c33edb13117fd86
             → domain in sellers.json: fandango.com  name in sellers.json: Versant
line 165    video.unrulymedia.com, 671267104, DIRECT
             → domain in sellers.json: fandango.com  name in sellers.json: Fandango
line 166    teads.tv, 30685, DIRECT, 15a9c44f6d26cbe1
             → domain in sellers.json: msnbc.com  name in sellers.json: Versant
line 177    telaria.com,56ko3-fitu6,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 178    tremorhub.com,56ko3-fitu6,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 218    video.unrulymedia.com, 509786055, DIRECT, 98c21ef9a666c68b
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
info

Ad systems without a public sellers.json

37

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 37) 
line 6      freewheel.tv, 453201, DIRECT
             → sellers_json: HTTP 403
line 7      freewheel.tv, 466273, RESELLER
             → sellers_json: HTTP 403
line 8      freewheel.tv, 169843, DIRECT
             → sellers_json: HTTP 403
line 9      freewheel.tv, 169843-523319, Reseller
             → sellers_json: HTTP 403
line 10     freewheel.tv, 372496, DIRECT
             → sellers_json: HTTP 403
line 11     freewheel.tv, 512116-523319, RESELLER
             → sellers_json: HTTP 403
line 12     freewheel.tv, 505334, RESELLER
             → sellers_json: HTTP 403
line 13     freewheel.tv, 169843-524565, DIRECT
             → sellers_json: HTTP 403
line 34     advertising.com, 151, RESELLER
             → sellers_json: HTTP 403
line 36     freewheel.tv, 512029, DIRECT
             → sellers_json: HTTP 403
line 37     appnexus.com, 17499, DIRECT
             → sellers_json: HTTP 403
line 54     freewheel.tv, 381963, RESELLER
             → sellers_json: HTTP 403
line 55     appnexus.com, 15701, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 57     openx.com, 561711183, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 58     openx.com, 561827512, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 62     freewheel.tv, 384777, RESELLER
             → sellers_json: HTTP 403
line 63     freewheel.tv, 538726, RESELLER #Amp
             → sellers_json: HTTP 403
line 64     freewheel.tv, 524565, RESELLER #CAMSi
             → sellers_json: HTTP 403
line 65     freewheel.tv, 5343065, RESELLER #Kepler
             → sellers_json: HTTP 403
line 86     freewheel.tv, sg1257657, RESELLER
             → sellers_json: HTTP 403
line 87     freewheel.tv, 535275-r-523319, RESELLER
             → sellers_json: HTTP 403
line 101    magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → sellers_json: HTTP 404
line 107    rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → sellers_json: HTTP 403
line 110    appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 114    openx.com, 559546846, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403

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