DIRECT lines inconsistent with public data
30 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 30)
line 297 tappx.com, 33312, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 4 different companies
line 298 tappx.com, 32425, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 3 different companies
line 322 chartboost.com, 5d55f702facb6743686c50cc, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 371 algorix.co, 54821, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Tripledot Studios domain in sellers.json: tripledotstudios.com
line 372 algorix.co, 60085, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Lessmore GmbH domain in sellers.json: lessmore.games
line 373 algorix.co, 60086, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: FIOGONIA LIMITED domain in sellers.json: fiogonia.com
line 375 algorix.co, 60098, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 5 different companies
line 381 algorix.co, 60112, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: NewPubCo domain in sellers.json: newpub.co
line 383 algorix.co, 60112, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: NewPubCo domain in sellers.json: newpub.co
line 422 smartyads.com, 355, DIRECT, fd2bde0ff2e62c5d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: appodeal domain in sellers.json: bidmachine.io
line 452 mars.media, 1010421, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Appodeal, Inc. domain in sellers.json: appodeal.com
line 471 thebrave.io, 9840732, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 487 video.unrulymedia.com, 3634565696, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BidMachine Inc domain in sellers.json: bidmachine.io
line 497 adview.com, 48045325, DIRECT, 1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 4 different companies
line 547 xandr.com, 12745, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 10 different companies
line 549 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 66 different companies
line 551 meitu.com, 621, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 554 betweendigital.com, 43916, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 557 xandr.com, 12745, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 10 different companies
line 558 google.com, pub-4836542095728076, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Medmob domain in sellers.json: pmbmonetize.com
line 580 adelement.com, 101, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Inmobi domain in sellers.json: inmobi.com
line 585 onetag.com, 6d9d434caf08ff8, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AdElement Vast Inc. domain in sellers.json: adelement.com
line 588 nobid.io, 22344102582, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 590 admanmedia.com, 613, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 599 teads.tv, 21703, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: ES_MS_SE7EN domain in sellers.json: se7en.es