DIRECT lines inconsistent with public data
55 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 55)
line 6 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 19 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 44 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 112 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 113 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 119 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 127 start.io, 139527569, DIRECT
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Bigo domain in sellers.json: bigo.tv
line 134 rubiconproject.com, 24400, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: start.io Inc domain in sellers.json: start.io
line 165 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 209 taboola.com, 1618213, DIRECT, c228e6794e811952
→ observed: the same account is marked DIRECT by 52 different companies
line 280 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 333 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 334 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 336 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 386 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 46 different companies
line 420 admatic.de, ade-pub-4967241771, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 44 different companies
line 428 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 462 themediagrid.com, NC7LXT, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 45 different companies name in sellers.json: THUNDER MONETIZATION PTE. LTD. domain in sellers.json: thunder-monetize.com
line 463 criteo.com, B-081657, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 44 different companies
line 529 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 542 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 564 apester.com, 49071, DIRECT
→ observed: the same account is marked DIRECT by 51 different companies
line 567 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 584 limpid.tv, 203715, DIRECT
→ observed: the same account is marked DIRECT by 37 different companies name in sellers.json: FugoMobile domain in sellers.json: fugo.com.tr
line 603 tcl.com,Pub-968324,DIRECT
→ observed: the same account is marked DIRECT by 44 different companies