Android · Gray Media

KWQC News l Quad Cities Area

Developer URL: https://www.kwqc.com/
app-ads.txt: https://www.kwqc.com/arc/outboundfeeds/app-ads.txt?outputType=text · 200
Checked: Oct 7, 2026

89/100

1,061 lines · 88 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

9 −8 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (9)

line 24     aps.amazon.com, 3330, DIRECT #display
             → sellers_json: https://aps.amazon.com/sellers.json
line 81     lijit.com, 247572, DIRECT, fafdf38b16bf6b2b
             → sellers_json: https://lijit.com/sellers.json
line 103    themediagrid.com, DPVKNC, DIRECT, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 128    video.unrulymedia.com, 1770453816, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 151    beachfront.com, 15082, RESELLER, e2541279e8e2ca4d
             → sellers_json: https://beachfront.com/sellers.json
line 171    applovin.com, 80660, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 1066   tremorhub.com,z87wm,RESELLER
             → sellers_json: https://tremorhub.com/sellers.json
line 1089   themediagrid.com, PRLEZI, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 1115   seedtag.com, 69d68d4be8be020007d0b62c, RESELLER
             → sellers_json: https://seedtag.com/sellers.json

warning

DIRECT lines inconsistent with public data

15 −1 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (15)

line 37     rubiconproject.com, 18100, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 56     pubmatic.com, 158484, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Gray Television Group, Inc. (via EB)  domain in sellers.json: google.com
line 63     video.unrulymedia.com, 683051541, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google EB - Raycom Media  domain in sellers.json: google.com
line 75     media.net, 8CU4S767B, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Gray Television, Inc. (via OB)  domain in sellers.json: google.com
line 82     lijit.com, 83250-eb, DIRECT, fafdf38b16bf6b2b
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Raycom Media, Inc. (via Google EB)  domain in sellers.json: google.com
line 94     triplelift.com, 8651-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Gray TV (via EB Network)  domain in sellers.json: google.com
line 111    smartadserver.com, 4071, DIRECT
             → observed: the same account is marked DIRECT by 59 different companies
line 135    pubmatic.com, 162307, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 143    video.unrulymedia.com, 2161656799, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 145    google.com, pub-8163703492351455, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 146    xandr.com, 14591, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 147    safex.tv, 5015, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 148    telaria.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies
line 149    tremorhub.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi O&O  domain in sellers.json: amagi.com
line 150    beachfront.com, 13920, DIRECT, e2541279e8e2ca4d
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com

info

Duplicate lines

30 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (25 of 30)

ad_system: rubiconproject.com  seller_id: 15728  relationship: DIRECT
ad_system: openx.com  seller_id: 559092217  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 1605364-524565  relationship: RESELLER
ad_system: freewheel.tv  seller_id: sg1257810  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 534970-r-524565  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 534970-r-523319  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 534970-r-169843  relationship: RESELLER
ad_system: taboola.com  seller_id: 1469245  relationship: DIRECT
ad_system: taboola.com  seller_id: 1470884  relationship: DIRECT
ad_system: pubmatic.com  seller_id: 156307  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3364  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 183756  relationship: RESELLER
ad_system: contextweb.com  seller_id: 560382  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16698  relationship: RESELLER
ad_system: openx.com  seller_id: 539154393  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 799921  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3563  relationship: RESELLER
ad_system: beachfront.com  seller_id: 13749  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1577  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 1166984029  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100047487  relationship: RESELLER
ad_system: sonobi.com  seller_id: 9a1db44c9c  relationship: RESELLER
ad_system: sharethrough.com  seller_id: rvhufs44  relationship: RESELLER
ad_system: amxrtb.com  seller_id: 105199725  relationship: RESELLER
ad_system: emxdgt.com  seller_id: 1643  relationship: RESELLER

info

DIRECT accounts registered to another domain

2 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (2)

line 66     sonobi.com,  a2ea0c3355, DIRECT, d1a215d9eb5aee9e
             → domain in sellers.json: google.com  name in sellers.json: Gray TV (via OB)
line 79     lijit.com, 83250, DIRECT, fafdf38b16bf6b2b
             → domain in sellers.json: raycommedia.com  name in sellers.json: Raycom Media, Inc.

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 75)

line 16     gray.tv, 1861, DIRECT
             → sellers_json: HTTP 404
line 17     gray.tv, 1, DIRECT
             → sellers_json: HTTP 404
line 40     telaria.com,qet2q-qpcqa,DIRECT,1a4e959a1b50034a
             → sellers_json: HTTP 403 to automated requests
line 44     openx.com, 539142106, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 45     openx.com, 537140582, DIRECT
             → sellers_json: HTTP 403 to automated requests
line 51     appnexus.com, 7911, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 62     rhythmone.com,683051541,DIRECT,a670c89d4a324e47
             → sellers_json: HTTP 403 to automated requests
line 68     rhythmone.com, 1059622079, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403 to automated requests
line 72     smaato.com, 1100035323, DIRECT
             → sellers_json: HTTP 403 to automated requests
line 78     sovrn.com, 83250, DIRECT, fafdf38b16bf6b2b
             → sellers_json: HTTP 403 to automated requests
line 80     sovrn.com, 247572, DIRECT, fafdf38b16bf6b2b
             → sellers_json: HTTP 403 to automated requests
line 85     aol.com, 55302, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 404
line 86     yahoo.com, 55302, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 87     advertising.com, 28620, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 403 to automated requests
line 88     appnexus.com, 11664 , RESELLER #banner
             → sellers_json: HTTP 403 to automated requests
line 89     appnexus.com, 1868, RESELLER #banner
             → sellers_json: HTTP 403 to automated requests
line 90     appnexus.com, 3292, RESELLER #video
             → sellers_json: HTTP 403 to automated requests
line 98     spotx.tv, 187751, DIRECT, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests
line 100    spotx.tv, 187751, RESELLER, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests
line 104    itnnetworks.com, 4019, DIRECT, 9d7ad62e1a5c9307
             → sellers_json: HTTP 404
line 107    telaria.com,dwjoo-07sai,RESELLER,1a4e959a1b50034a
             → sellers_json: HTTP 403 to automated requests
line 110    smartadserver.com, 4275, DIRECT
             → sellers_json: HTTP 404
line 111    smartadserver.com, 4071, DIRECT
             → sellers_json: HTTP 404
line 112    smartadserver.com, 4275-OB, RESELLER, 060d053dcf45cbf3
             → sellers_json: HTTP 404
line 113    smartadserver.com, 4275-OB, DIRECT, 060d053dcf45cbf3
             → sellers_json: HTTP 404

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