App Supply Index Monitor my app
Android · WPLG, Inc.

Local 10 + Platinum

Developer URL
https://www.local10.com/
app-ads.txt
https://htlbid.com/v3/local10.com/ads.txt · 200
Checked
Oct 7, 2026
C
60/100

856 lines · 647 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

93 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 93) 
line 49     appnexus.com, 9284, DIRECT, f5ab79cb980f11d1 #nextmillennium
             → observed: the same account is marked DIRECT by 18 different companies
line 52     appnexus.com, 15799, DIRECT, f5ab79cb980f11d1 #nextmillennium
             → observed: the same account is marked DIRECT by 17 different companies
line 53     33across.com, 0010b00002e4MRRAA2, DIRECT, bbea06d9c4d2853c #nextmillennium
             → observed: the same account is marked DIRECT by 12 different companies  name in sellers.json: NM Proprietary  domain in sellers.json: nextmillennium.io
line 60     conversantmedia.com, 100141, DIRECT, 03113cd04947736d #33Across #hb #tag
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies  name in sellers.json: 33Across  domain in sellers.json: 33across.com
line 63     sonobi.com, 958b3124d0, DIRECT, d1a215d9eb5aee9e #sonobi #ortb
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: OpsCo LLC.  domain in sellers.json: ops.co
line 82     pubmatic.com, 157898, DIRECT, 5d62403b186f2ace #pubmatic #prebid
             → observed: the same account is marked DIRECT by 9 different companies  name in sellers.json: OpsCo, LLC  domain in sellers.json: ops.co
line 87     33across.com, 0010b00002MptHCAAZ, DIRECT, bbea06d9c4d2853c
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies  name in sellers.json: Seedtag  domain in sellers.json: seedtag.com
line 90     pubmatic.com, 157743, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies  name in sellers.json: Seedtag Advertising, S.L.  domain in sellers.json: seedtag.com
line 91     improvedigital.com, 1680, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Seedtag  domain in sellers.json: seedtag.com
line 92     rubiconproject.com, 17280, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 20 different companies  name in sellers.json: Seedtag Advertising SL  domain in sellers.json: seedtag.com
line 94     smartadserver.com, 3050, DIRECT
             → observed: the same account is marked DIRECT by 22 different companies  name in sellers.json: Seedtag  domain in sellers.json: seedtag.com
line 95     lijit.com, 397546, DIRECT, fafdf38b16bf6b2b
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies  name in sellers.json: Seedtag  domain in sellers.json: seedtag.com
line 96     xandr.com, 4009, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 21 different companies  name in sellers.json: Seedtag Advertising SL  domain in sellers.json: seedtag.com
line 100    onetag.com, 75601b04186d260, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies  name in sellers.json: SeedTag  domain in sellers.json: seedtag.com
line 101    adyoulike.com, 83d15ef72d387a1e60e5a1399a2b0c03, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: SeedTag  domain in sellers.json: seedtag.com
line 102    sharethrough.com, AXS5NfBr, DIRECT, d53b998a7bd4ecd2
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies  name in sellers.json: Seedtag - oRTB  domain in sellers.json: seedtag.com
line 113    pubmatic.com, 161143, DIRECT, 5d62403b186f2ace #pubmatic #opsco
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: OpsCo, LLC  domain in sellers.json: ops.co
line 114    xandr.com, 8331, DIRECT, f5ab79cb980f11d1 #xandr
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: OS4 Media  domain in sellers.json: ops.co
line 129    media.net, 8CU16W5KD, DIRECT #medianet
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: YieldLift LLC  domain in sellers.json: ops.co
line 134    video.unrulymedia.com, 2439829435, DIRECT #33across
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies  name in sellers.json: 33Across Inc.  domain in sellers.json: 33across.com
line 143    gannett.com, 23033711203, DIRECT #nextmillennium
             → observed: the same account is marked DIRECT by 17 different companies
line 144    video.unrulymedia.com, 2997140015, DIRECT #mediafuse
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: MediaFuse  domain in sellers.json: mediafuse.com
line 152    yieldmo.com, 2230523609997805235, DIRECT #nextmillennium
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies  name in sellers.json: Next Millennium Media  domain in sellers.json: nextmillennium.io
line 154    sonobi.com, bc2afab5f7, DIRECT, d1a215d9eb5aee9e #sonobi
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: OpsCo, LLC  domain in sellers.json: ops.co
line 158    openx.com, 540224251, DIRECT, 6a698e2ec38604c6 #nextmillennium
             → observed: the same account is marked DIRECT by 23 different companies
warning

Seller IDs not listed in the ad system's sellers.json

48 −6 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 48) 
line 11     google.com, pub-8258379825201159, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 36     themediagrid.com,uot45z,RESELLER,35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 68     pubmatic.com, 158723, RESELLER, 5d62403b186f2ace #sharethrough
             → sellers_json: https://pubmatic.com/sellers.json
line 72     rubiconproject.com, 26296, RESELLER, 0bfd66d529a55807 #nextmillennium
             → sellers_json: https://rubiconproject.com/sellers.json
line 84     admagnetix.io, 16464, DIRECT #nextmillennium
             → sellers_json: https://admagnetix.io/sellers.json
line 122    rubiconproject.com, 10968, RESELLER, 0bfd66d529a55807 #nextmillennium
             → sellers_json: https://rubiconproject.com/sellers.json
line 135    smartadserver.com, 4194-OB, RESELLER, 060d053dcf45cbf3 #equativ
             → sellers_json: https://smartadserver.com/sellers.json
line 141    rubiconproject.com, 17888, RESELLER, 0bfd66d529a55807 #nextmillennium
             → sellers_json: https://rubiconproject.com/sellers.json
line 145    video.unrulymedia.com, 960386424, RESELLER, 98c21ef9a666c68b
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 157    improvedigital.com, 2309, RESELLER #sharethrough
             → sellers_json: https://improvedigital.com/sellers.json
line 163    video.unrulymedia.com, 3139274702404301777, RESELLER, 6f752381ad5ec0e5 #mediafuse
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 164    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807 #mediafuse
             → sellers_json: https://rubiconproject.com/sellers.json
line 179    Media.net, 8CUO2I9S, DIRECT #mediafuse
             → sellers_json: https://media.net/sellers.json
line 182    sharethrough.com, 0d60edd5, RESELLER #mediafuse
             → sellers_json: https://sharethrough.com/sellers.json
line 184    pubmatic.com, 161562, RESELLER, 5d62403b186f2ace #mediafuse
             → sellers_json: https://pubmatic.com/sellers.json
line 195    video.unrulymedia.com, 2564526802, RESELLER #equativ
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 202    lijit.com, 569106-eb, RESELLER, fafdf38b16bf6b2b
             → sellers_json: https://lijit.com/sellers.json
line 210    rubiconproject.com, 13918, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 232    themediagrid.com, 4DQHAP, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 249    spotim.market, sp_AYL2022, RESELLER, 077e5f709d15bdbb
             → sellers_json: https://spotim.market/sellers.json
line 254    pubmatic.com, 166396, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 288    pubmatic.com, 161562, RESELLER, 5d62403b186f2ace #mediafuse
             → sellers_json: https://pubmatic.com/sellers.json
line 289    video.unrulymedia.com, 3139274702404301777, RESELLER, 6f752381ad5ec0e5 #mediafuse
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 290    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807 #mediafuse
             → sellers_json: https://rubiconproject.com/sellers.json
line 306    sharethrough.com, 0d60edd5, RESELLER #mediafuse
             → sellers_json: https://sharethrough.com/sellers.json
warning

Lines for ad system domains that don't resolve

3 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (3) 
line 193    spotxchange.com, 212457, RESELLER #sharethrough
             → ad_system: spotxchange.com
line 278    districtm.io, 100600, RESELLER #mediafuse
             → ad_system: districtm.io
line 323    districtm.io, 100600, RESELLER #mediafuse
             → ad_system: districtm.io
info

Duplicate lines

211 −5 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (25 of 211) 
ad_system: google.com  seller_id: pub-5182044757842303  relationship: DIRECT
ad_system: kueez.com  seller_id: a747094593edc7a778fbc67af585d0bd  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 16920  relationship: RESELLER
ad_system: media.net  seller_id: 8cu4jtrf9  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 162110  relationship: RESELLER
ad_system: sharethrough.com  seller_id: n98xdzel  relationship: RESELLER
ad_system: openx.com  seller_id: 557564833  relationship: RESELLER
ad_system: lijit.com  seller_id: 407406  relationship: RESELLER
ad_system: 33across.com  seller_id: 0010b00002odu4haax  relationship: RESELLER
ad_system: yieldmo.com  seller_id: 3133660606033240149  relationship: RESELLER
ad_system: onetag.com  seller_id: 6e053d779444c00  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 3486482593  relationship: RESELLER
ad_system: sonobi.com  seller_id: 4c4fba1717  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4288  relationship: RESELLER
ad_system: zetaglobal.com  seller_id: 108  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 2106  relationship: RESELLER
ad_system: loopme.com  seller_id: 11576  relationship: RESELLER
ad_system: themediagrid.com  seller_id: uot45z  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100059464  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100004890  relationship: RESELLER
ad_system: contextweb.com  seller_id: 560606  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158155  relationship: RESELLER
ad_system: onetag.com  seller_id: 59a18369e249bfb  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3703  relationship: RESELLER
ad_system: appnexus.com  seller_id: 1908  relationship: RESELLER
info

DIRECT accounts registered to another domain

16 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (16) 
line 55     nextmillennium.io, 16464, DIRECT, 65bd090fa4a1e3d6 #nextmillennium
             → domain in sellers.json: wral.com  name in sellers.json: Opsco
line 98     seedtag.com, 69b45c662d5c270007970729, DIRECT
             → domain in sellers.json: ops.co  name in sellers.json: opsco
line 156    adtelligent.com, 746787, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse LLC
line 169    Media.net, 8CUV34PJ4, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse
line 173    bidmatic.io, b-b6523, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse LLC
line 194    media.net, 8CUO2I9ST, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse
line 305    media.net, 8CUO2I9ST, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse
line 309    Media.net, 8CUV34PJ4, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse
line 325    adtelligent.com, 746787, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse LLC
line 326    bidmatic.io, b-b6523, DIRECT #mediafuse
             → domain in sellers.json: mediafuse.com  name in sellers.json: MediaFuse LLC
line 707    globalsun.io, 526, DIRECT
             → domain in sellers.json: gazetepencere.com  name in sellers.json: gazetepencere.com
line 716    adipolo.com, opsCo, DIRECT
             → domain in sellers.json: ops.co  name in sellers.json: OPS.CO
line 725    adipolo.com, opsCo, DIRECT
             → domain in sellers.json: ops.co  name in sellers.json: OPS.CO
line 760    globalsun.io, 526, DIRECT
             → domain in sellers.json: gazetepencere.com  name in sellers.json: gazetepencere.com
line 846    bidstreammedia.com, 1331, DIRECT
             → domain in sellers.json: sellwild.com  name in sellers.json: Sellwild
line 863    saambaa.com, 72000712, DIRECT
             → domain in sellers.json: sellwild.com  name in sellers.json: Antengo, Inc.
info

Ad systems without a public sellers.json

145

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 145) 
line 22     openx.com, 557564833, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 32     zetaglobal.com,108,RESELLER
             → sellers_json: HTTP 404
line 35     loopme.com,11576,RESELLER,6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 43     appnexus.com, 3920, RESELLER
             → sellers_json: HTTP 403
line 49     appnexus.com, 9284, DIRECT, f5ab79cb980f11d1 #nextmillennium
             → sellers_json: HTTP 403
line 51     appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 #equativ
             → sellers_json: HTTP 403
line 52     appnexus.com, 15799, DIRECT, f5ab79cb980f11d1 #nextmillennium
             → sellers_json: HTTP 403
line 54     appnexus.com, 1908, RESELLER, f5ab79cb980f11d1 #mediafuse
             → sellers_json: HTTP 403
line 77     rhythmone.com, 3611299104, RESELLER #mediafuse
             → sellers_json: HTTP 403
line 80     openx.com, 541177116, RESELLER, 6a698e2ec38604c6 #mediafuse
             → sellers_json: HTTP 403
line 88     loopme.com, 11712, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 97     openx.com, 558758631, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 103    openx.com, 559529107, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 107    openx.com, 538959099, RESELLER, 6a698e2ec38604c6 #sovrn
             → sellers_json: HTTP 403
line 112    appnexus.com, 1019, RESELLER, f5ab79cb980f11d1 #sovrn
             → sellers_json: HTTP 403
line 115    openx.com, 540031703, RESELLER, 6a698e2ec38604c6 #epsilon #insticator
             → sellers_json: HTTP 403
line 117    rhythmone.com, 1059622079, RESELLER, a670c89d4a324e47 #sonobi
             → sellers_json: HTTP 403
line 119    appnexus.com, 14416, RESELLER, f5ab79cb980f11d1 #mediafuse
             → sellers_json: HTTP 403
line 127    appnexus.com, 4052, RESELLER #epsilon
             → sellers_json: HTTP 403
line 132    openx.com, 543937891, RESELLER, 6a698e2ec38604c6 #openx
             → sellers_json: HTTP 403
line 133    openx.com, 543937891, DIRECT, 6a698e2ec38604c6 #openx
             → sellers_json: HTTP 403
line 136    loopme.com, 11498, RESELLER, 6c8d5f95897a5a3b #mediafuse
             → sellers_json: HTTP 403
line 143    gannett.com, 23033711203, DIRECT #nextmillennium
             → sellers_json: HTTP 403
line 146    loopme.com, 11576, RESELLER #kueez
             → sellers_json: HTTP 403
line 149    openx.com, 537149888, RESELLER, 6a698e2ec38604c6 #equativ
             → sellers_json: HTTP 403

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