DIRECT lines inconsistent with public data
132 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 132)
line 5784 lijit.com, 489954, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: AppBroda Tech-FZCO domain in sellers.json: appbroda.com
line 6228 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 6241 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 6260 thebrave.io,9840732,DIRECT,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 6263 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 6326 bematterfull.com,92391776902,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 6339 themediagrid.com,SWH94X,DIRECT,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 6340 iqzone.com,IQ96,DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Appodeal domain in sellers.json: appodeal.com
line 6387 risecodes.com,67ac81ac2c875500018fbbfc,DIRECT,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 6404 opera.com,pub6148735850944,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 6485 themediagrid.com,RVQDTI,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 6486 orangeclickmedia.com,C-1021,DIRECT,cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 68 different companies
line 6489 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 6491 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 6507 zmaticoo.com,5135063,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 6539 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 6541 selectmedia.asia,6c45ab2c1e3590faff8c2047,DIRECT,e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Blasto domain in sellers.json: blasto.ai
line 6544 mgid.com,911290,DIRECT,d4c29acad76ce94f
→ observed: the same account is marked DIRECT by 34 different companies
line 6567 onetag.com,61d88450bdb25bc,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 6582 spinx.biz,1373698863,DIRECT
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: PlaySimple (SpinX.io) domain in sellers.json: playsimple.in
line 6586 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 6596 rtbhouse.com,7VQaL76PBynk7Hu4jror,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Axis Corp LTD domain in sellers.json: axis-marketplace.com
line 6637 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 65 different companies name in sellers.json: LION STUDIOS domain in sellers.json: lionstudios.cc
line 6638 themediagrid.com,FALINO,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 6639 lkqd.net,1100058249,DIRECT,59c49fa9598a0117
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Pubrev+ domain in sellers.json: pubrevplus.com