DIRECT lines inconsistent with public data
63 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 63)
line 11 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 32 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 402 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 66 different companies
line 582 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 649 thunder-monetize.com, 9437131240, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 650 thunder-monetize.com, 3706624507, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 651 thunder-monetize.com, 2795069071, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 652 thunder-monetize.com, 4753062214, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 653 thunder-monetize.com, 8233142522, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 660 thunder-monetize.com, 2464009402, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 661 thunder-monetize.com, 7474063531, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 662 thunder-monetize.com, 5638644113, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 663 thunder-monetize.com, 2182335895, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 664 thunder-monetize.com, 2919432218, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 665 rhebus.works, 6703998311, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Blackout Barcelona domain in sellers.json: blackout.barcelona
line 666 rhebus.works, 4003370417, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Ginrummy and Games domain in sellers.json: ginrummyandgames.com
line 667 rhebus.works, 3365275791, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Onetap Global domain in sellers.json: onetapglobal.com
line 668 rhebus.works, 2984932035, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Rollic Games domain in sellers.json: rollicgames.com
line 669 rhebus.works, 8206623008, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Playgendary domain in sellers.json: playgendary.com
line 689 arcaneflow.com, 51330644, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Say Games domain in sellers.json: say.game
line 692 thunder-monetize.com, 3581932205, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 693 thunder-monetize.com, 3435196621, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 694 thunder-monetize.com, 3218205468, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 695 thunder-monetize.com, 6745733522, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 696 thunder-monetize.com, 4533802551, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies