DIRECT lines inconsistent with public data
171 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 171)
line 315 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 334 betweendigital.com, 45827, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Unity Technologies SF domain in sellers.json: unity.com
line 339 ushareit.com, LCb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 343 thebrave.io, 1234634, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: unity domain in sellers.json: unity.com
line 344 lacunads.com, LCb555b3bc8667a09a, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 651 richaudience.com,flNoR9ht06,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 750 yeahmobi.com,5135224,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Vungle domain in sellers.json: vungle.com
line 1886 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 1887 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 1901 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 2414 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 2415 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2416 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 2417 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 2418 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 2419 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 2425 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 3887 themediagrid.com, A8X5S7, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: Adman Interactive S.L.U. domain in sellers.json: admanmedia.com
line 4009 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 5912 videoshakers.tv, 58204917364298, DIRECT, 819580c2afa8a3aa
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Verve domain in sellers.json: pubnative.net
line 5947 google.com,pub-7279990999620104,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 6072 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 6085 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 6108 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 6252 opera.com,pub11330246048832,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies