DIRECT lines inconsistent with public data
124 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 124)
line 8 bidmachine.io,1,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Appodeal SSP domain in sellers.json: appodeal.com
line 9 bidmachine.io,466,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Appodeal MAX domain in sellers.json: appodeal.com
line 206 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 213 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 215 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 233 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 243 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 375 axis-marketplace.com,239,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 391 azberry.com,140032_1,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 399 bematterfull.com,92391776902,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 411 betweendigital.com,44098,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Bidmachine, Inc. domain in sellers.json: bidmachine.io
line 435 bidmachine.io, 200, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Yandex SSP domain in sellers.json: yandex.com
line 490 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 627 driftpixel.ai,2410720677,DIRECT
→ observed: the same account is marked DIRECT by 60 different companies name in sellers.json: Bid Machine domain in sellers.json: bidmachine.io
line 838 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 992 intenze.co,200187,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 995 iqzone.com,IQ96,DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Appodeal domain in sellers.json: appodeal.com
line 1058 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 1088 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1094 lkqd.net,1100058249,DIRECT,59c49fa9598a0117
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Pubrev+ domain in sellers.json: pubrevplus.com
line 1150 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 65 different companies name in sellers.json: LION STUDIOS domain in sellers.json: lionstudios.cc
line 1159 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 1204 media.net,8CUIKIUHH,DIRECT,818f58666cabc936
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 1225 metup.it,AJxF6R661a9M6CaTvK,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1228 mgid.com,911290,DIRECT,d4c29acad76ce94f
→ observed: the same account is marked DIRECT by 34 different companies