DIRECT lines inconsistent with public data
14 −16 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (14)
line 95 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 96 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 40 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 100 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 47 different companies
line 104 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 113 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 22 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 234 yandex.com, 106549109, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 507 rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 31 different companies
line 508 rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 31 different companies
line 652 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 673 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 1212 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1377 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1390 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 71 different companies
line 1391 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies