DIRECT lines inconsistent with public data
296 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 296)
line 84 Media.net, 8CUP0ENJ2, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Pubcircle (Axis Corp. Ltd) domain in sellers.json: pubcircle.ai
line 118 Vidoomy.com, 6384344, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 119 Vrtcal.com, 40, DIRECT, c6daee9168853e2d
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Delight Room Co., Ltd. domain in sellers.json: alar.my
line 153 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 31 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 156 adcolony.com, 1aa9cdd8e12aa09daf143973ae605e4b, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 5 different companies
line 164 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 10 different companies
line 243 adingenious.com, 70745, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Delight Room Co. LTD domain in sellers.json: alar.my
line 245 adingenious.com, 75050, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 250 admanmedia.com, 1004, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Delight Room domain in sellers.json: delightroom.com
line 259 admanmedia.com, 2054, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 280 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 302 admixer.net, 6453e352-f022-471f-ae8e-e1ff54183704, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: Topon Ad domain in sellers.json: toponad.com
line 305 admixer.net, 76a1dfc8-c1c4-4158-8522-32b700dedd39, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 316 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 386 adview.com, 58033764, DIRECT, 1b2cc038a11ea319
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Delight Room Co., LTD. domain in sellers.json: alar.my
line 389 advisermedia.co, 70572, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 412 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 428 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 433 adyoulike.com, e881d34188df61c590ad1e25a537e68f, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 441 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 443 algorix.co, 260584, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: JFTECH domain in sellers.json: xmeye.net
line 454 algorix.co, 60019, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 495 aol.com, 40509, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 5 different companies
line 506 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 536 applovin.com, fde22a61fe220fe5ae6437d433eac5f9, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: doctornow domain in sellers.json: publisher.daro.so