DIRECT lines inconsistent with public data
54 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 54)
line 7 bidmachine.io,1,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Appodeal SSP domain in sellers.json: appodeal.com
line 8 bidmachine.io,466,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Appodeal MAX domain in sellers.json: appodeal.com
line 11 google.com, pub-7279990999620104, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 29 different companies
line 213 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 220 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 222 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 240 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 250 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies
line 380 axis-marketplace.com,239,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 396 azberry.com,140032_1,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 404 bematterfull.com,92391776902,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies
line 416 betweendigital.com,44098,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: Bidmachine, Inc. domain in sellers.json: bidmachine.io
line 441 bidmachine.io, 200, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Yandex SSP domain in sellers.json: yandex.com
line 496 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 632 driftpixel.ai,2410720677,DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Bid Machine domain in sellers.json: bidmachine.io
line 840 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 994 intenze.co,200187,DIRECT
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 997 iqzone.com,IQ96,DIRECT
→ observed: the same account is marked DIRECT by 58 different companies
line 1057 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 1085 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1091 lkqd.net,1100058249,DIRECT,59c49fa9598a0117
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Pubrev+ domain in sellers.json: pubrevplus.com
line 1147 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 64 different companies
line 1156 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 1199 media.net,8CUIKIUHH,DIRECT,818f58666cabc936
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 1219 metup.it,AJxF6R661a9M6CaTvK,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io